Content Marketing Podcast
Content Marketing Podcast 064: How Fascinating Is Your Content? Part 1: Lust

We're continuing our new series based on Sally Hogshead's groundbreaking marketing book Fascinate: Your 7 Triggers to Persuasion and Captivation. Today we talk about how content marketers can access the first of her seven fascination triggers: Lust. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140327-CMP-064-HowFascinatingIsYourContent1Lust_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

Content Marketing Podcast 063: How Fascinating Is Your Content?: Intro

Kicking off our brand-new eight-part series based on Sally Hogshead's groundbreaking marketing book Fascinate: Your 7 Triggers to Persuasion and Captivation. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140320-CMP-063-HowFascinatingIsYourContentIntro_orig.mp3
Category:marketing -- posted at: 12:00am CST

Content Marketing Podcast 062: Becoming a Niche Ninja: An Interview with Beth Buelow of The Introvert Entrepreneur

A great content marketing program starts with finding, understanding, and serving your niche, and few are doing that better than Episode 62's interview guest, Beth Buelow of The Introvert Entrepreneur. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140313-CMP-062-BethBuelow_final.mp3
Category:marketing -- posted at: 12:00am CST

Content Marketing Podcast 061: Avoiding "The Friend Zone"

No, "friend-zoning" isn't just for the dating world -- it happens to us content marketers every single day, and in Episode 61 of the Content Marketing Podcast, we'll show you how to avoid it. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140306-CMP-061-AvoidingTheFriendZone_final.mp3
Category:marketing -- posted at: 12:00am CST

Content Marketing Podcast 060: Taking Off the Publisher Hat: Inviting Contribution and Conversation

As content marketers, sometimes we need to take off our "publisher hats" and invite the audience in as partners in our content creation processes -- and in Episode 60 of the Content Marketing Podcast, we'll show you how. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140227-CMP-060-InvitingContributionandConversation_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

Content Marketing Podcast 059: How to Brand Your Content … and Why You Really Need To

Want to keep your audience engaging with you again and again? Create a strong brand for your content and make sure everything you do aligns with it. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140220-CMP-059-BrandingYourContent_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

Yes, the 7 Deadly Sins are all too alive and well in the content marketing world — find out how to avoid them and stay on the road to heavenly content success. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140213-CMP-058-7DeadlySinsOfContentMarketing_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

Attorney Travis Crabtree of EMediaLaw.com shares his expertise on some of the most pressing legal issues around content marketing and social media. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.


How adding a personal touch to your interactions can go a long way in building rapport with the people in your audience. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140130-CMP-056-ThePowerOfAPersonalTouch_FINAL.mp3
Category:marketing -- posted at: 1:00am CST

How the premise of Malcolm Gladwell's latest book, David and Goliath, can turn things around for organizations who think they have no business being content marketers. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140123-CMP-055-WhatsInYourSlingshot_FINAL.mp3
Category:marketing -- posted at: 1:00am CST