Content Marketing Podcast
Content Marketing Podcast 074: Content Marketing on LinkedIn: An Interview with JD Gershbein

Today we’re chatting with JD Gershbein, "The LinkedIn Catalyst" and CEO of Owlish Communications, about recent changes that are turning LinkedIn into a powerful content marketing platform. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140605-CMP-074-ContentMarketingOnLinkedIn_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

Don’t let these common misconceptions stop you from adding video to your content marketing program. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140529-CMP-073-BustedMythsAroundVideoContent_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

Content Marketing Podcast 072: Content Marketing for Coaches: An Interview with Shontaye Hawkins

Get the scoop on content marketing for coaches with our special interview guest, Shontaye Hawkins of Emergence Success Solutions and host of the upcoming training series Profit Is the New Black. To sign up for Shontaye's free Profit Is the New Black Summer Training Series, go to http://emergencesuccess.com/smartsuccess/summer-training-series.

Direct download: 20140522-CMP-072-ContentMarketingForCoaches_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

Content Marketing Podcast 071: How Fascinating Is Your Content? Part 8: Putting It All Together

Today we're wrapping up our series based on Sally Hogshead's groundbreaking marketing book Fascinate: Your 7 Triggers to Persuasion and Captivation. In Episode 71, we talk about how content marketers can create a “fascination strategy” to use their primary fascination triggers to their greatest advantage. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140515-CMP-071-HowFascinatingIsYourContent8PutItAllTogether_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

Content Marketing Podcast 070: How Fascinating Is Your Content? Part 7: Trust

We're continuing our brand-new series based on Sally Hogshead's groundbreaking marketing book Fascinate: Your 7 Triggers to Persuasion and Captivation. Today we talk about how content marketers can access the seventh and final fascination trigger: Trust. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140508-CMP-070-HowFascinatingIsYourContent7Trust_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

Content Marketing Podcast 069: How Fascinating Is Your Content? Part 6: Vice

We're continuing our brand-new series based on Sally Hogshead's groundbreaking marketing book Fascinate: Your 7 Triggers to Persuasion and Captivation. Today we talk about how content marketers can access the sixth of the seven fascination triggers: Vice. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140501-CMP-069-HowFascinatingIsYourContent6Vice_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

Content Marketing Podcast 068: How Fascinating Is Your Content? Part 5: Power

We're continuing our brand-new series based on Sally Hogshead's groundbreaking marketing book Fascinate: Your 7 Triggers to Persuasion and Captivation. Today we talk about how content marketers can access the fifth of the seven fascination triggers: Power. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140424-CMP-068-HowFascinatingIsYourContent5Power_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

Content Marketing Podcast 067: How Fascinating Is Your Content? Part 4: Prestige

We're continuing our brand-new series based on Sally Hogshead's groundbreaking marketing book Fascinate: Your 7 Triggers to Persuasion and Captivation. Today we talk about how content marketers can access the fourth of the seven fascination triggers: Prestige. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140417-CMP-067-HowFascinatingIsYourContent4Prestige_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

Content Marketing Podcast 066: How Fascinating Is Your Content? Part 3: Alarm

We're continuing our brand-new series based on Sally Hogshead's groundbreaking marketing book Fascinate: Your 7 Triggers to Persuasion and Captivation. Today we talk about how content marketers can access the third of her seven fascination triggers: Alarm. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140410-CMP-066-HowFascinatingIsYourContent3Alarm_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

Content Marketing Podcast 065: How Fascinating Is Your Content? Part 2: Mystique

We're continuing our brand-new series based on Sally Hogshead's groundbreaking marketing book Fascinate: Your 7 Triggers to Persuasion and Captivation. Today we talk about how content marketers can access the second of her seven fascination triggers: Mystique. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140403-CMP-065-HowFascinatingIsYourContent2Mystique_FINAL.mp3
Category:marketing -- posted at: 12:00am CST