Content Marketing Podcast
Content Marketing Podcast 165: The 7 Golden Rules of Demand-Generation Content

Join us to learn the 7 rules that all content marketing rockstars follow to ensure success in their demand-generation strategies. And remember to download our latest e-book, Ninja Secrets of B2B Blogging, at b2bbloggingebook.com.

Direct download: 20160310-CMP-165-7GoldenRulesofDemandGenContent.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 164: 5 Ways to Turn Conference Takeaways into Content Marketing Gold

Just back from a conference, or planning on attending one soon? Today we’re sharing 5 ways you can spin that experience into content marketing gold. To learn more about content marketing, download our free audio 5 Things You Must Know About Content Marketing at contentmarketingaudio.com.

Direct download: 20160303-CMP-164-ConfTakeawaystoContentGold.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 163: Latest B2B Content Marketing Insights, From #C2C16

Today I’m sharing the latest B2B content marketing insights from David Meerman Scott, Lee Odden, and other speakers at this year's B2B Content2Conversion conference (#C2C16). To learn more about content marketing, download our free audio, 5 Things You Must Know About Content Marketing, at contentmarketingaudio.com.

Direct download: 20160225-CMP-163-B2BC2CInsights.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 162: Tim Matthews on Creating Powerful Blog Personas

When it comes to understanding our audiences, there are few tools more powerful than blog personas, and today Tim Matthews joins us with some insightful advice on how to create them. To learn more about content marketing, download our free audio, 5 Things You Must Know About Content Marketing, at contentmarketingaudio.com.

Direct download: 20160218-CMP-162-TimMatthewsPersonas.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 161: Jay Baer on "Hug Your Haters"

Today we’re welcoming Jay Baer back to the podcast to chat about his latest book, Hug Your Haters. To learn more about content marketing, download our free audio, 5 Things You Must Know About Content Marketing, at contentmarketingaudio.com.

Direct download: 20160211-CMP-161-JayBaerHugYourHaters.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 160: Why Your B2B Company Shouldn't Be Blogging

When it comes to B2B blogging, if you’re not going to do it right, you might as well save your time and energy. In Episode 160 of the Content Marketing Podcast, we talk about five factors that could doom your B2B blog to failure. To learn more, download our NEW e-book, Ninja Secrets of B2B Blogging, at b2bbloggingebook.com.

Direct download: 20160204-CMP-160-WhyYouShouldntBeBlogging.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 159: Why Your Team Needs a Quality Czar

In Episode 159 of the Content Marketing Podcast, we talk about the key to maintaining the high quality of your content throughout 2016 and beyond: appointing a Quality Czar. To learn more about content marketing, download our free audio 5 Things You Must Know About Content Marketing at contentmarketingaudio.com.

Direct download: 20160128-CMP-159-WhyYourTeamNeedsAQualityNazi.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 158: What a Catholic Nun Knows About Storytelling … and a Marketing "Guru" Doesn't

In Episode 158 of the Content Marketing Podcast, I'm sharing a tale of two speakers: a Catholic nun and a marketing guru, only one of whom knows something about telling a good story. To learn more about content marketing, download our free audio 5 Things You Must Know About Content Marketing at contentmarketingaudio.com.

Direct download: 20160121-CMP-158-WhatACatholicNunKnowsAboutStorytelling.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 157: Why Quality Is the New Black

In Episode 157 of the Content Marketing Podcast, we look at the one thing we all must focus on in 2016 — quality — and why this is the year to raise the quality level of our own content marketing. To learn more about content marketing, download our free audio 5 Things You Must Know About Content Marketing at contentmarketingaudio.com.

Direct download: 20160114-CMP-157-WhyQualityIsTheNewBlack.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 156: Don’t Be a Resolutionary: Why Content Marketers Quit

In Episode 156 of the Content Marketing Podcast, we look at one of January's biggest clichés — resolving to join the gym and get in shape — and how content marketers can steer clear of the same caveats that compel people to give up on their resolutions. To learn more about content marketing, download our free audio 5 Things You Must Know About Content Marketing at contentmarketingaudio.com.

Direct download: 20160107-CMP-156-WhyContentMarketersQuit.mp3
Category:marketing -- posted at: 1:00am CDT