Content Marketing Podcast

In episode 18 of the Content Marketing Podcast, we continue the Why Content Marketing Works series by discussing the principle of social proof. To learn more, visit our blog at http://resonancecontent.com/blog.

Direct download: 20130509-CMP-018-Influence3SocialProof_FINAL.mp3
Category:marketing -- posted at: 11:00pm CDT

In Episode 17 of the Content Marketing Podcast, we continue the Why Content Marketing Works series by discussing the principle of consistency. To learn more, visit our blog at http://resonancecontent.com/blog.

Direct download: 20130502-CMP-017-Influence2Consistency_FINAL.mp3
Category:marketing -- posted at: 11:00pm CDT

In Episode 16 of the Content Marketing Podcast, we kick off a new series, Why Content Marketing Works, with a discussion of Robert Cialdini's first "weapon of influence": reciprocity. To learn more, visit our blog at http://resonancecontent.com/blog.

Direct download: 20130425-CMP-016-Influence1Reciprocation_FINAL.mp3
Category:marketing -- posted at: 11:00pm CDT

In Episode 15 of the Content Marketing Podcast, we tackle the issue of thought leadership: just what is it, and why should we content marketers care? To learn more, visit our blog at http://resonancecontent.com/blog

Direct download: 20130418-CMP-015-ThoughtLeadership_FINAL.mp3
Category:marketing -- posted at: 11:00pm CDT

In Episode 14 of the Content Marketing Podcast, we talk to social media expert and published author Shelley Roth about how writing and publishing a book can take your content marketing to the next level. To learn more, visit our blog at http://resonancecontent.com/blog.

Direct download: 20130411-CMP-014-WritingABook_FINAL.mp3
Category:marketing -- posted at: 11:00pm CDT

In Episode 13 of the Content Marketing Podcast, we review the book The Marketer's Guide to SlideShare, written by Todd Wheatland and published by the Content Marketing Institute.

Direct download: 20130404-CMP-013-MarketersGuidetoSlideShare_FINAL.mp3
Category:marketing -- posted at: 11:00pm CDT

In Episode 12 of the Content Marketing Podcast, we take a close look at a term that's sparking a lot of conversations around the marketing community: Narrowcasting.

To learn more, visit our blog at http://resonancecontent.com/blog

Direct download: 20130328-CMP-012-WhatIsNarrowcasting_FINAL.mp3
Category:marketing -- posted at: 11:00pm CDT

In Episode 11 of the Content Marketing Podcast, we address the often-asked question "Isn't engaging in content marketing like giving away the store?" To learn more, visit our blog at http://resonancecontent.com/blog.

Direct download: 20130321-CMP-011-GivingItAllAway_FINAL.mp3
Category:marketing -- posted at: 11:00pm CDT

In Episode 10 of the Content Marketing Podcast, we address what has come to be known as "The Crap Factor" and how it affects us content marketers.

To learn more, visit our blog at http://resonancecontent.com/blog

Direct download: 20130314-CMP-010-TheCrapFactor.mp3
Category:marketing -- posted at: 11:00pm CDT

In Episode 9 of the Content Marketing Podcast, we conclude our Content Marketing 101 series by showing you how to deliver your content, measure your results, and revisit your strategy for continuous improvement.

To learn more, visit our blog at http://resonancecontent.com/blog

Direct download: 20130307-CMP-009-CM101Pt6ExecuteMeasureRevise.mp3
Category:marketing -- posted at: 8:28pm CDT