Content Marketing Podcast (marketing)

Money, money, money — when it comes to content marketing, how much is enough? That’s the question we’re tackling in Episode 227 of the Content Marketing Podcast. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170518-CMP-227-IsContentMktgTooExpensive.mp3
Category:marketing -- posted at: 1:00am CST

Today we’re looking at how the daily tsunami of electronic messages is generating a renaissance in print media ... and how smart content marketers are capitalizing on this trend. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170511-CMP-226-IsPrintMediaMakingAComeback.mp3
Category:marketing -- posted at: 1:00am CST

Today we’re looking at the new “2017 State of Email Report” for some clues to what it takes to win with today's email subscribers. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170504-CMP-225-StateOfEmailIn2017.mp3
Category:marketing -- posted at: 1:00am CST

Did you know that 88% of B2B enterprise organizations are engaged in content marketing? For more insights from the latest research, check out Episode 224 of the Content Marketing Podcast. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170427-CMP-224-B2BEnterpriseContentMarketing.mp3
Category:marketing -- posted at: 1:00am CST

In the light of United Airlines' epic PR fail, today we’re looking at how content marketing can support our online reputation management — before a crisis hits. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170420-CMP-223-ContentMarketingReputationManagement.mp3
Category:marketing -- posted at: 1:00am CST

Today we explore how content marketing helps us stay top-of-mind with one of our biggest business-building assets: our referral sources. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170413-CMP-222-GetReferralsWithContentMarketing.mp3
Category:marketing -- posted at: 1:00am CST

Today Dave Mastovich of the No B******t Marketing Podcast stops by to share his insights on how to segment your audience. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170406-CMP-221-DaveMastovichMarketSegmentation.mp3
Category:marketing -- posted at: 1:00am CST

Google's research busts some of the most deeply held myths about B2B marketing; here's what we content marketers can learn from their results. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170330-CMP-220-GoogleOnB2BMarketing.mp3
Category:marketing -- posted at: 1:00am CST

As we develop personas to inform and inspire our content marketing, we find there are five categories, or “pillars,” that form the foundation of every powerful persona's profile; check out today's episode to find out what those pillars are. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170323-CMP-219-5PillarsOfPowerfulPersonas.mp3
Category:marketing -- posted at: 1:00am CST

Today we’re looking at the renewed interest in good writing across the content marketing universe … and sharing how we can up our writing game in every piece we publish. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170316-CMP-218-IsGoodWritingMakingAComeback.mp3
Category:marketing -- posted at: 1:00am CST