Content Marketing Podcast (marketing)
Content Marketing Podcast 147: Overcoming E-book Anxiety

What’s holding you back from publishing an e-book? In Episode 147 of the Content Marketing Podcast, we talk about some of the biggest anxieties that marketers have when it comes to e-books — and how to overcome them. To learn more about content marketing, download our free audio 5 Things You Must Know About Content Marketing at contentmarketingaudio.com.

Direct download: 20151105-CMP-147-OvercomingEbookAnxiety_FINAL.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 146: Why Introverts Make Kickass Content Marketers

In Episode 146 of the Content Marketing Podcast, the topic is introverts, and why these quiet powerhouses make kickass content marketers. To learn more about content marketing, download our free audio 5 Things You Must Know About Content Marketing at contentmarketingaudio.com.

Direct download: 20151029-CMP-146-WhyIntrovertsMakeKickassContentMarketers_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 145: Joe Pulizzi on Content, Inc.

In Episode 145 of the Content Marketing Podcast, Content Marketing Institute founder Joe Pulizzi joins us to chat about his latest book, Content, Inc. To learn more about content marketing, download our free audio 5 Things You Must Know About Content Marketing at contentmarketingaudio.com.

Direct download: 20151022-CMP-145-JoePulizziContentInc_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 144: Happy Birthday, Resonance! 5 Content Marketing Lessons From the Last 5 Years

This month — today, in fact — marks the five-year anniversary of Resonance, and to celebrate, I’m sharing the top 5 content marketing lessons I’ve learned over the last five years. To learn more, download our free audio 5 Things You Must Know About Content Marketing at contentmarketingaudio.com.

Direct download: 20151015-CMP-144-HappyBirthdayResonance_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 143: Is Your B2B Content Chasing the C-Suite?

Sometimes B2B marketers get so focused on reaching C-Suite audiences that it's tempting to build our content marketing strategies around them. In Episode 143 of the Content Marketing Podcast, we'll talk about why this may not always be the best approach — and what to do instead. To learn more about content marketing, visit resonancecontent.com.

Direct download: 20151008-CMP-143-ChasingTheElusiveCSuite_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 142: 4 Ways to Rock Q4 with Content Marketing

With summer behind us and the holidays looming, Q4 is a great time for a big content marketing push, and in Episode 142 of the Content Marketing Podcast, we show you four ways to rock it. To learn more about content marketing, visit resonancecontent.com.

Direct download: 20151001-CMP-142-4WaysToRockQ4_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 141: Grow Your Audience Through Downloadable Resources

Best way to grow your audience? Offer e-books, white papers, and other downloadable resources … and in Episode 141 of the Content Marketing Podcast, we’ll show you how. To learn more about content marketing, visit resonancecontent.com.

Direct download: 20150924-CMP-141-DownloadableContentResources_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 140: What's Your Website Content Saying Behind Your Back?

Believe it or not, your website content is ALWAYS talking about you behind your back … and if you’re making these three mistakes, you might not like what it’s saying. To learn more about content marketing, visit resonancecontent.com.

Direct download: 20150917-CMP-140-WhatWebsiteContentSayingBehindYourBack_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 139: Power Up Your Sales Team With Content Marketing

Content marketing doesn’t have to stop when your sales team takes over a lead — it can continue to deliver benefits all the way through the sales process, and in Episode 139 of the Content Marketing Podcast, we’ll show you how. To learn more about content marketing, visit resonancecontent.com.

Direct download: 20150910-CMP-139-PowerUpSalesTeamWithContent_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 138: 7 Habits of Highly Effective Social Content Marketers

Tune in to Episode 138 of the Content Marketing Podcast to learn the seven habits of content marketers who absolutely rock Facebook, Twitter, LinkedIn, and other social networks. To learn more about content marketing, visit our website at resonancecontent.com.

Direct download: 20150903-CMP-138-7HabitsSocialContentMarketers_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Primetime TV and radio host, keynote speaker, best-selling author and global business celebrity Jeffrey Hayzlett joins us today on the Content Marketing Podcast to share some gems of wisdom from his latest book, “Think Big, Act Bigger." To learn more about content marketing, visit our website at resonancecontent.com.

Direct download: 20150827-CMP-137-JeffHayzlett_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 136: How to Segment Your B2B Audiences

B2B content marketers can serve many different audiences, and in Episode 136 of the Content Marketing Podcast, we talk about how to meet the needs of those segments while still serving the larger audience. To learn more about content marketing, visit our website at resonancecontent.com.

Direct download: 20150820-CMP-136-SegmentingB2BAudience_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 135: Guest Blogging With Mike Fishbein

Ever wonder how to get guest blogging gigs on sites like The Huffington Post and Entrepreneur? Mike Fishbein has been there, done that — a lot — and on Episode 135 of the Content Marketing Podcast, he shares his secrets with us. To learn more about content marketing, visit our website at resonancecontent.com.

Direct download: 20150813-CMP-135-GuestBlogging_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 134: Todd Henry Speaks “Louder Than Words"

Creativity expert Todd Henry joins us this week to talk about his new book, Louder Than Words: Harness the Power of Your Authentic Voice. To learn more about content marketing, visit our website at resonancecontent.com.

Direct download: 20150806-CMP-134-ToddHenry_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 133: What Mobile Audiences Want

This month is all about the trends that are shaping the future of our work as content marketers, and in Episode 133 of the Content Marketing Podcast, we talk about the rise of the mobile content consumer and what it means for us content marketers. To learn more about content marketing, visit our website at resonancecontent.com.

Direct download: 20150730-CMP-133-WhatMobileAudienceWant_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 132: Busted! Top 3 Myths About Promoted Content

This month is all about the trends that are shaping the future of our work as content marketers, and in Episode 132 of the Content Marketing Podcast, we talk about the growing necessity to open our wallets and promote our content. To learn more about content marketing, visit our website at resonancecontent.com.

Direct download: 20150723-CMP-132-MythsPromotedContent_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 131: Streaming Video: Passing Fad or Real Opportunity?

This month is all about the trends that are shaping the future of our work as content marketers, and in Episode 131of the Content Marketing Podcast, we talk about the growing popularity of live streaming video and what it means for us content marketers. To learn more about content marketing, visit our website at resonancecontent.com.

Direct download: 20150716-CMP-131-StreamingVideo_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 130: Romancing Millennials: The Content Marketer's Guide to Engaging Gen Y

This month is all about the trends that are shaping the future of our work as content marketers, and in Episode 130 of the Content Marketing Podcast, we talk about the rise of Millennials (Gen Y) and how we can better engage this powerful demographic. To learn more about content marketing, visit our website at resonancecontent.com.

Direct download: 20150709-CMP-130-RomancingMillennials_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 129: 2015 Midyear Review

n Episode 129 of the Content Marketing Podcast, we celebrate the half-year milestone by looking at some of the most impactful developments from the first six months of 2015. To learn more about content marketing, visit our website at resonancecontent.com.

Direct download: 20150702-CMP-129-2015MidyearReview_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 128: Getting Outside Help

In Episode 128 of the Content Marketing Podcast, we talk about the ultimate time management strategy for content marketers: getting outside help. To learn more about content marketing, visit our website at resonancecontent.com.

Direct download: 20150625-CMP-128-GettingOutsideHelp_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 127: Getting Things Done for Content Marketers

In Episode 127 of the Content Marketing Podcast, Rachel shares some highlights from her personal favorite time management system, David Allen’s Getting Things Done, and some tips on how it works for content marketers. To learn more about content marketing, visit our website at resonancecontent.com.

Direct download: 20150618-CMP-127-GettingThingsDone_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 126: Time Management and Dealing With "Those People"

Ever said to yourself “I could be so much more productive if it weren’t for 'those people?'” In Episode 126 of the Content Marketing Podcast, we share some strategies for minimizing interruptions and taking back control of your schedule. To learn more about content marketing, visit our website at resonancecontent.com.

Direct download: 20150611-CMP-126-DealingWithThosePeople_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 125: The Content Marketer's Guide to Overcoming Procrastination

Sure, we content marketers are frequently overloaded, but sometimes we can be our own worst enemies. In Episode 125 of the Content Marketing Podcast, we’ll share some strategies for overcoming the biggest self-sabotage of all: procrastination. To learn more about content marketing, visit our website at resonancecontent.com.

Direct download: 20150604-CMP-125-OvercomingProcrastination_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 124: The 4 Keys to Strong SME Relationships

The key to successful collaboration with your subject matter experts (SMEs) is relationship, and in Episode 124 of the Content Marketing Podcast, we’ll share 4 keys to building solid SME relationships that will serve your program for years to come. To learn more about content marketing, visit our website at resonancecontent.com.

Direct download: 20150528-CMP-124-BuildingRelationshipsWithSMEs_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 123: How to Create Content with Subject Matter Experts (SMEs) … Without Losing Your Mind

Believe it or not, it is possible to create content in partnership with your subject matter experts (SMEs) in a way that won’t drive you stark-raving mad, and in Episode 123 of the Content Marketing Podcast, we'll show you how. To learn more about content marketing, visit our website at resonancecontent.com.

Direct download: 20150521-CMP-123-CreatingContentWithSMEs_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 122: SMEs: The Secret Sauce in Your Content Planning Process

To establish a strong relationship with your subject matter experts (SMEs), you need to involve them early in the content marketing strategy process, and in Episode 122 of the Content Marketing Podcast, we'll show you how. To learn more about content marketing, visit our website at resonancecontent.com.

Direct download: 20150514-CMP-122-PlanningContentWithSMEs_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 121: How to Set Your Subject Matter Experts Up for Success

The key to getting subject matter experts (SMEs) to contribute to your content marketing program? Setting them up for success, and in Episode 121 of the Content Marketing Podcast, we'll show you how. To learn more about content marketing, visit our website at resonancecontent.com.

Direct download: 20150507-CMP-121-HowtoSetSMEsUpForSuccess_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 120: Leveraging Niche Networks: Oilpro.com's Joseph Triepke

Niche networks are becoming more and more prominent in the content marketing universe, and today we’re pleased to welcome Oilpro.com’s Joseph Triepke to share his insights on this growing trend. To learn more about content marketing, visit our website at http://resonancecontent.com.

Direct download: 20150430-CMP-120-NicheNetworksJosephTriepke_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 119: Writing Your Video Script

 

This month we’re all about video content here at the Content Marketing Podcast, and in Episode 119, we talk about how to put together your video script. To learn more about content marketing, visit our website at http://resonancecontent.com.
Direct download: 20150423-CMP-119-WritingYourVideoScript_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 118: How to Storyboard Your Video

 

This month we’re all about video content here at the Content Marketing Podcast, and in Episode 118, we talk about why your video might need a storyboard and how to start creating one. To learn more about content marketing, visit our website at http://resonancecontent.com.
Direct download: 20150416-CMP-118-HowtoStoryboardYourVideo_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 117: How to Plan Your Video Content

This month we’re all about video content here at the Content Marketing Podcast, and in Episode 117, we share 5 questions to address before you even start to think about the script or storyboard. To learn more about content marketing, visit our website at http://resonancecontent.com.

Direct download: 20150409-CMP-117-HowtoPlanYourVideoContent_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 116: Why Video Content?

This month we’re all about video content here at the Content Marketing Podcast, and in Episode 116, we talk about the reasons why video deserves a prominent place in your content marketing program. To learn more about content marketing, please visit our website at http://resonancecontent.com.

Direct download: 20150402-CMP-116-WhyVideoContent_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 115: Content Marketer’s Guide to LinkedIn

The month of March is all about social media here at the Content Marketing Podcast, and in Episode 115, we share how content marketers can grow their thought leadership on LinkedIn. To learn more about content marketing, please visit our website at http://resonancecontent.com.

Direct download: 20150326-CMP-115-ContentMarketersGuidetoLinkedIn_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 114: Content Marketer’s Guide to Twitter

The month of March is all about social media here at the Content Marketing Podcast, and in Episode 114, we share the “secret sauce" for content that rocks on Twitter. To learn more about content marketing, please visit our website at http://resonancecontent.com.

Direct download: 20150319-CMP-114-ContentMarketersGuidetoTwitter_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 113: Content Marketer’s Guide to Facebook

 

This month is all about social media here at the Content Marketing Podcast, and in Episode 113, we're sharing best practices for rocking your content on Facebook. To learn more about content marketing, visit our website at resonancecontent.com.
Direct download: 20150312-CMP-113-ContentMarketersGuidetoFacebook_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 112: Content Marketing in Tough Times

In Episode 112 of the Content Marketing Podcast, we talk about why it's critical to keep your content marketing going when times are tough and budgets are tight — and we share some strategies to help get you through those market downturns. To learn more about content marketing, visit our website at resonancecontent.com.

Direct download: 20150305-CMP-112-ContentMarketingInToughTimes_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 111: Highlights From the Content Writers’ Bootcamp

In Episode 111 of the Content Marketing Podcast, I’m sharing highlights from our latest webinar, the Content Writers’ Bootcamp. To learn more about content marketing, visit our website at resonancecontent.com.

Direct download: 20150226-CMP-111-HighlightsContentWritersBootcamp_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

In Episode 110 of the Content Marketing Podcast, I’m sharing my answer to the frequently asked question “So, what’s your process for writing content?" To learn more about content marketing, visit our website at resonancecontent.com.

Direct download: 20150219-CMP-110-HowIWrite_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 109: 5 Content Writing Tips from The Elements of Style

In Episode 109 of the Content Marketing Podcast, I’m sharing my top 5 gems of wisdom from my all-time favorite resource, The Elements of Style. To learn more about content marketing, visit our website at resonancecontent.com.

Direct download: 20150212-CMP-109-5ContentWritingTipsFromElementsofStyle_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 108: The 4 Faces of the Content Marketing Writer

In today’s environment, content marketing writers must possess a vast array of skillsets to be successful. In Episode 108 of the content marketing podcast, we distill those skillsets down to four “faces,” or four perspectives that every content writer must have accessible.To learn more about content marketing, please visit our website at http://resonancecontent.com.

Direct download: 20150205-CMP-108-The4FacesOfTheContentWriter_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

We all know that the B2B sales process is all about educating that prospective customer. In Episode 107 of the content marketing podcast, find out how you can use content to educate prospects at each level of that funnel … and to ensure that you're the obvious choice when they make the decision. To learn more about content marketing, visit our website at resonancecontent.com.

Direct download: 20150129-CMP-107-UsingContentToFuelYourB2BFunnel_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 106: Thoughts on Thought Leadership with Mitchell Levy

Thought leadership is the Holy Grail of content marketers, and in Episode 106 of the Content Marketing Podcast, we sit down to get some insights from Thought Leader Architect Mitchell Levy. To learn more about content marketing, please visit our website at resonancecontent.com.

Direct download: 20150122-CMP-106-ThoughtLeadershipMitchellLevy_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 105: 5 Surprising Facts About B2B Content Marketing

New data shows a changing landscape for B2B content marketers, and in Episode 105 of the Content Marketing Podcast, we discuss 5 of the most surprising facts from this latest report … plus the action steps to make use of these insights. To learn more about content marketing, please visit our website at resonancecontent.com.

Direct download: 20150115-CMP-105-5SurprisingFactsAboutB2B_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 104: Does Content Marketing Really Matter for B2B?

We know content marketing is a slam-dunk for B2C businesses, but is that also the case for a B2B whose client is a corporation? That's the question we tackle in Episode 104 of the Content Marketing Podcast. To learn more about content marketing, please visit our website at resonancecontent.com.

Direct download: 20150108-CMP-104-DoesContentMarketingMatterForB2b_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 103: B2B vs B2C Content Marketing: Are They Really That Different?

When it comes to content marketing, B2B and B2C marketers need to have totally different mindsets … or do they? That's the question we tackle in Episode 103 of the Content Marketing Podcast. To learn more about content marketing, please visit our website at resonancecontent.com.

Direct download: 20150101-CMP-103-B2BvsB2CContentMarketing_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 102: Lessons Learned in 2014 … and Trends to Watch in 2015

Jon Buscall of Jontus Media stops by the podcast to review some of the content marketing “lessons learned” from 2014 and give us a peek at trends to watch in the new year. To learn more about content marketing, please visit our website at resonancecontent.com.

Direct download: 20141225-CMP-102-LookingBackLookingAhead_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Now that you’ve wrapped up your 2015 content marketing strategy, it’s time to look beyond your office and see if it needs any final tweaks before you get ready to roll into the new year. To learn more about content marketing, please visit our website at resonancecontent.com.

Direct download: 20141218-CMP-101-StrategyFinalPush_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

CORRECTION: URL for 100th Episode Contest

Sorry, folks — the URL we gave in the podcast for the 100th Episode Gift Card Giveaway contest is incorrect. To enter, please go to resonancecontent.com/100e.

Direct download: CORRECTION_-_URL_For_100th_Episode_Contest.mp3
Category:marketing -- posted at: 7:38pm CDT

Content Marketing Podcast 100: Hitting the Century Mark!

Today we commemorate the 100th episode of the Content Marketing Podcast by reliving some moments from our interviews with some of the thought leaders of our industry. To learn more about content marketing, please visit our website at resonancecontent.com.

Direct download: 20141211-CMP-100-HittingTheCenturyMark_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Today we’re kicking off a new series on "Your 2015 Content Marketing Strategy" by talking about how to gather the ingredients for a strategy to rock the new year. To learn more about content marketing, please visit our website at resonancecontent.com.

Direct download: 20141204-CMP-099-2015StrategyGatheringIngredients_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Today we’re continuing our Storytelling 101 series by talking about Hollywood — specifically, we're looking at how the storytelling secrets of Hollywood screenwriters can take your content marketing to a whole new level. To learn more about content marketing, please visit our website at resonancecontent.com.

Direct download: 20141127-CMP-098-StorytellingSecretsFromHollywood_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 097: Storytelling 101: How NOT to Write a Customer Success Story

Today we’re continuing our Storytelling 101 series by talking about the most popular — and most misunderstood — story that marketers tell: the customer success story. To learn more about content marketing, please visit our website at resonancecontent.com.

Direct download: 20141120-CMP-097-HowNotToWriteACustomerSuccessStory_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 096: Storytelling 101: I Need a Hero!

Today we’re continuing our Storytelling 101 series by talking about the one thing that every content marketing story needs: a hero.To learn more about content marketing, please visit our website at http://resonancecontent.com.

Direct download: 20141113-CMP-096-INeedaHero_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 095: Storytelling 101: Why Storytelling … and Why Now?

Today we’re talking about why brilliant content marketers have always been great at storytelling … and why this lost art is now more important than ever. To learn more about content marketing, please visit our website at http://resonancecontent.com.

Direct download: 20141106-CMP-095-WhyStorytellingWhyNow_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

As Halloween approaches, let's take a look at the "monsters" who can drain the life out of your content ... and how to avoid them. To learn more about content marketing, please visit our website at http://resonancecontent.com.

Direct download: 20141030-CMP-094-BewareTheseContentKillingMonsters_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Today we’re talking about mobile content … specifically, how to tailor your e-newsletters to the needs of mobile users. To learn more about content marketing, please visit our website at http://resonancecontent.com.

Direct download: 20141023-CMP-093-HowToRockTheMobileInbox_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 092: Email and Social Media: Do You Really Need Both?

Today we’re talking about email and social media … and addressing the question of whether you really do need both to have an effective content marketing program. To learn more about content marketing, please visit our website at http://resonancecontent.com.

Direct download: 20141016-CMP-092-EmailSocialDoYouNeedBoth_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 091: How to Steer Clear of Spam Filters

Today we’re continuing our series on e-newsletters with some tips on how to steer clear of those dreaded spam filters. To learn more about content marketing, please visit our website at http://resonancecontent.com.

Direct download: 20141009-CMP-091-HowToSteerClearoftheSpamFilter_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 090: Are E-Newsletters a Thing of the Past … or the Future?

Today we’re talking about whether the tried-and-true e-newsletter is going the way of the dinosaur … or ushering in a new era of email-based content marketing. To learn more about content marketing, please visit our website at http://resonancecontent.com.

Direct download: 20141002-CMP-090-AreENewslettersAThingOfThePast_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 089: How to Set Your Content Team Up for Success

Today we’re talking about how to set your content team up for success — to give them what they need to help you realize the benefits of a powerful content marketing program. To learn more about content marketing, please visit our website at http://resonancecontent.com.

Direct download: 20140925-CMP-089-SettingYourContentTeamUpForSuccess_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 088: Content Outsourcing Beyond the Written Word

Today we’re talking about 10 types of professionals — other than writers — to whom you can outsource certain aspects of your content creation process. To learn more about content marketing, please visit our website at http://resonancecontent.com.

Direct download: 20140918-CMP-088-ContentOutsourcingBeyondtheWrittenWord_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 087: Top 10 Reasons to Consider Outsourcing Your Content Marketing

Not sure if content outsourcing is right for you? In today’s episode, we’ve got 10 reasons why you might want to consider partnering with a content marketing agency. To learn more about content marketing, please visit our website at http://resonancecontent.com.

Direct download: 20140911-CMP-087-10ReasonstoConsiderOutsourcing_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Today we’re chatting with author coach Kevin Tumlinson on the benefits of adding a book to your content marketing mix and how to get started creating one of our own. To learn more about content marketing, visit our website at http://resonancecontent.com.

Direct download: 20140904-CMP-086-KevinTumlinson_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 085: 10 Secrets to Successful Guest Blogging

Guest blogging is not only alive and well — it’s a great opportunity to broaden your audience. Join us on today’s show to learn 10 secrets to leveraging this tried-and-true practice for expanding your circle of influence. To learn more about content marketing, visit our website at http://resonancecontent.com.

Direct download: 20140828-CMP-085-10SecretstoSuccessfulGuestBlogging_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Today we’re sharing the seven habits that make the most successful bloggers the very best at what they do — and how you can tap into their secrets to unlock your own greatness. To learn more about content marketing, visit our website at http://resonancecontent.com.

Direct download: 20140821-CMP-084-7HabitsofHighlySuccessfulBloggers_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 083: Finding Your Voice as a Blogger

Today we’re talking about why defining and embracing your own unique voice is the key to blogging success … and how to figure out exactly what that voice is. To learn more about content marketing, visit our website at resonancecontent.com.

Direct download: 20140814-CMP-083-FindingYourVoice_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 082: What the Heck Should I Blog About?

Today we’re tackling the #1 question I hear from would-be business bloggers: “What the heck should I blog about?” To learn more about content marketing, visit our website at http://resonancecontent.com.

Direct download: 20140807-CMP-082-WhatToBlogAbout_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

How to decide if outsourcing is right for your content marketing, how to find the right partner, and how to work with them to ensure your mutual success. To learn more about content marketing, visit our website at http://resonancecontent.com.

Direct download: 20140731-CMP-081-SecretstoSuccessfulOutsourcing_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 080: Social Content Marketing with Guest Andy Detweiler

Andy Detweiler of B2B Content Engine stops by the podcast to talk about how his company’s new online tool powers social content marketing. To learn more about content marketing, visit our website at http://resonancecontent.com.

Direct download: 20140724-CMP-080-SocialConentMarketingAndyDetweiler_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 079: Jim Kukral on “Go Direct!"

Author, entrepreneur and highly sought-after speaker Jim Kukral stops by the podcast to chat about his latest book, Go Direct! The Content Creator’s Guide to Eliminating the Middleman and Avoiding the Gatekeepers. To learn more about content marketing, visit our website at http://resonancecontent.com.

Direct download: 20140717-CMP-079-GoDirectInterviewWithJimKukral_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 078: The Human Side of Storytelling

In today’s episode of the Content Marketing Podcast, you’ll learn why the most successful stories aren’t about data, ideas, or concepts — they’re about people. To learn more about content marketing, visit our website at http://resonancecontent.com.

Direct download: 20140710-CMP-078-TheHumanSideOfStorytelling_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 077: Why Storytelling?

Storytelling has become a huge buzzword in content marketing circles, but does it really make a difference? Find out the 5 reasons why the answer is undoubtedly “Yes!" To learn more about content marketing, visit our website at http://resonancecontent.com.

Direct download: 20140703-CMP-077-WhyStorytelling_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 076: How the World Sees You: An Interview with Sally Hogshead

How does the world see you? Sally Hogshead’s latest book, How the World Sees You: Discover Your Highest Value Through the Science of Fascination, offers some answers to that question, and she was kind enough to stop by the podcast and talk about how it relates to our work as content marketers. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140626-CMP-076-HowTheWorldSeesYouSallyHogshead_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

We're taking a break this week, but we're making up for it with a terrific offer just for our podcast listeners!

Direct download: 20140619-special-offer-for-listeners.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 075: How to Promote Your Event With Content Marketing

Got an event coming up this fall? Now's the time to start promoting it through your content marketing venues, and today we'll show you how. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140614-CMP-075-PromotingEventsWithContentMarketing_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 074: Content Marketing on LinkedIn: An Interview with JD Gershbein

Today we’re chatting with JD Gershbein, "The LinkedIn Catalyst" and CEO of Owlish Communications, about recent changes that are turning LinkedIn into a powerful content marketing platform. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140605-CMP-074-ContentMarketingOnLinkedIn_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Don’t let these common misconceptions stop you from adding video to your content marketing program. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140529-CMP-073-BustedMythsAroundVideoContent_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 072: Content Marketing for Coaches: An Interview with Shontaye Hawkins

Get the scoop on content marketing for coaches with our special interview guest, Shontaye Hawkins of Emergence Success Solutions and host of the upcoming training series Profit Is the New Black. To sign up for Shontaye's free Profit Is the New Black Summer Training Series, go to http://emergencesuccess.com/smartsuccess/summer-training-series.

Direct download: 20140522-CMP-072-ContentMarketingForCoaches_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 071: How Fascinating Is Your Content? Part 8: Putting It All Together

Today we're wrapping up our series based on Sally Hogshead's groundbreaking marketing book Fascinate: Your 7 Triggers to Persuasion and Captivation. In Episode 71, we talk about how content marketers can create a “fascination strategy” to use their primary fascination triggers to their greatest advantage. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140515-CMP-071-HowFascinatingIsYourContent8PutItAllTogether_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 070: How Fascinating Is Your Content? Part 7: Trust

We're continuing our brand-new series based on Sally Hogshead's groundbreaking marketing book Fascinate: Your 7 Triggers to Persuasion and Captivation. Today we talk about how content marketers can access the seventh and final fascination trigger: Trust. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140508-CMP-070-HowFascinatingIsYourContent7Trust_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 069: How Fascinating Is Your Content? Part 6: Vice

We're continuing our brand-new series based on Sally Hogshead's groundbreaking marketing book Fascinate: Your 7 Triggers to Persuasion and Captivation. Today we talk about how content marketers can access the sixth of the seven fascination triggers: Vice. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140501-CMP-069-HowFascinatingIsYourContent6Vice_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 068: How Fascinating Is Your Content? Part 5: Power

We're continuing our brand-new series based on Sally Hogshead's groundbreaking marketing book Fascinate: Your 7 Triggers to Persuasion and Captivation. Today we talk about how content marketers can access the fifth of the seven fascination triggers: Power. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140424-CMP-068-HowFascinatingIsYourContent5Power_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 067: How Fascinating Is Your Content? Part 4: Prestige

We're continuing our brand-new series based on Sally Hogshead's groundbreaking marketing book Fascinate: Your 7 Triggers to Persuasion and Captivation. Today we talk about how content marketers can access the fourth of the seven fascination triggers: Prestige. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140417-CMP-067-HowFascinatingIsYourContent4Prestige_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 066: How Fascinating Is Your Content? Part 3: Alarm

We're continuing our brand-new series based on Sally Hogshead's groundbreaking marketing book Fascinate: Your 7 Triggers to Persuasion and Captivation. Today we talk about how content marketers can access the third of her seven fascination triggers: Alarm. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140410-CMP-066-HowFascinatingIsYourContent3Alarm_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 065: How Fascinating Is Your Content? Part 2: Mystique

We're continuing our brand-new series based on Sally Hogshead's groundbreaking marketing book Fascinate: Your 7 Triggers to Persuasion and Captivation. Today we talk about how content marketers can access the second of her seven fascination triggers: Mystique. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140403-CMP-065-HowFascinatingIsYourContent2Mystique_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 064: How Fascinating Is Your Content? Part 1: Lust

We're continuing our new series based on Sally Hogshead's groundbreaking marketing book Fascinate: Your 7 Triggers to Persuasion and Captivation. Today we talk about how content marketers can access the first of her seven fascination triggers: Lust. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140327-CMP-064-HowFascinatingIsYourContent1Lust_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 063: How Fascinating Is Your Content?: Intro

Kicking off our brand-new eight-part series based on Sally Hogshead's groundbreaking marketing book Fascinate: Your 7 Triggers to Persuasion and Captivation. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140320-CMP-063-HowFascinatingIsYourContentIntro_orig.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 062: Becoming a Niche Ninja: An Interview with Beth Buelow of The Introvert Entrepreneur

A great content marketing program starts with finding, understanding, and serving your niche, and few are doing that better than Episode 62's interview guest, Beth Buelow of The Introvert Entrepreneur. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140313-CMP-062-BethBuelow_final.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 061: Avoiding "The Friend Zone"

No, "friend-zoning" isn't just for the dating world -- it happens to us content marketers every single day, and in Episode 61 of the Content Marketing Podcast, we'll show you how to avoid it. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140306-CMP-061-AvoidingTheFriendZone_final.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 060: Taking Off the Publisher Hat: Inviting Contribution and Conversation

As content marketers, sometimes we need to take off our "publisher hats" and invite the audience in as partners in our content creation processes -- and in Episode 60 of the Content Marketing Podcast, we'll show you how. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140227-CMP-060-InvitingContributionandConversation_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 059: How to Brand Your Content … and Why You Really Need To

Want to keep your audience engaging with you again and again? Create a strong brand for your content and make sure everything you do aligns with it. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140220-CMP-059-BrandingYourContent_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Yes, the 7 Deadly Sins are all too alive and well in the content marketing world — find out how to avoid them and stay on the road to heavenly content success. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140213-CMP-058-7DeadlySinsOfContentMarketing_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Attorney Travis Crabtree of EMediaLaw.com shares his expertise on some of the most pressing legal issues around content marketing and social media. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.


How adding a personal touch to your interactions can go a long way in building rapport with the people in your audience. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140130-CMP-056-ThePowerOfAPersonalTouch_FINAL.mp3
Category:marketing -- posted at: 1:00am CDT

How the premise of Malcolm Gladwell's latest book, David and Goliath, can turn things around for organizations who think they have no business being content marketers. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140123-CMP-055-WhatsInYourSlingshot_FINAL.mp3
Category:marketing -- posted at: 1:00am CDT

How to balance the need for authenticity and the need for professionalism in all the content you publish, especially when it comes to social media. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140116-CMP-054-BalancingBeingProfessionalWithBeingReal_FINAL.mp3
Category:marketing -- posted at: 1:00am CDT

Celebrating our first "podiversary" with the story of how the Content Marketing Podcast began and reflections on all the last 12 months have taught us. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140109-CMP-053-Reflectionson1YrinPodcasting_FINAL.mp3
Category:marketing -- posted at: 1:00am CDT

Predictions, schmedictions -- this is the time to polish up your content marketing strategy and make sure it's up to the challenge of meeting your audience's needs in this shiny new year. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140102-CMP-052-StartingtheNewYearOffRight_FINAL.mp3
Category:marketing -- posted at: 1:00am CDT

A "two for the price of one" podcast, featuring discussions of (1) Facebook's recent algorithm update and its implications for content marketers, and (2) how to use this "down week" to evaluate your 2013 content marketing efforts in preparation for the new year. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20131226-CMP-051-FacebookShenanigansand2013Wrapup_FINAL.mp3
Category:marketing -- posted at: 1:00am CDT

No time to create that awesome holiday gift for your content audience? Never fear: there's still time to do something memorable that they'll really enjoy! To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20131219-CMP-050-5LastMinuteContentGiftIdeas_FINAL.mp3
Category:marketing -- posted at: 1:00am CDT