Content Marketing Podcast (marketing)

Time to say goodbye ... for now

Direct download: SigningOffForNow.mp3
Category:marketing -- posted at: 4:40pm CDT

The times they are a-changin' (for me, at least) and that's why I'll be taking a few weeks off from the Content Marketing Podcast. Join me for this week's brief, "unplugged" episode to get the scoop.

Direct download: WhyImTakingABreak.mp3
Category:marketing -- posted at: 1:00am CDT

How can time-strapped creatives with never-ending to do lists find the silence and space that creativity demands? We've got the answer in Episode 245 of the Content Marketing Podcast. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170921-CMP-245-SilenceSpaceCreativeSpirit.mp3
Category:marketing -- posted at: 1:00am CDT

Twitter engagement is now lower than the average clickthrough rates on banner ads. Does that mean the little blue bird is doomed? Get the scoop in Episode 244 of the Content Marketing Podcast. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170914-CMP-244-IsTwitterDead.mp3
Category:marketing -- posted at: 1:00am CDT

Join us to find out why rekindling the romance with your current customers isn't just a gallant gesture — it's also good business. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170907-CMP-243-RelationshipMarketing.mp3
Category:marketing -- posted at: 1:00am CDT

Today’s episode will be a little different — okay, a LOT different — as I share a personal perspective on Hurricane Harvey’s devastating siege of the city of Houston … and the stories of hope that give me a new faith in my fellow humans.

Direct download: Podcast_Episode_142.mp3
Category:marketing -- posted at: 1:00am CDT

How do you create and publish content that people can't wait to share with their friends and followers? Let's look at 10 best practices for amping up your shareability. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170824-CMP-241-WhatMakesContentShareable.mp3
Category:marketing -- posted at: 1:00am CDT

What's the latest intel on how Google approaches SEO keywords in 2017, and how can we adapt? Join us for our interview with Brad Shorr of Straight North to get the 4-1-1. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170817-CMP-240-SEOKeywordsBradShorr.mp3
Category:marketing -- posted at: 1:00am CDT

Today I'm sharing my latest hobby — learning to play the guitar — and five things this experience has taught me about content marketing. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170810-CMP-239-LearningGuitar.mp3
Category:marketing -- posted at: 1:00am CDT

What makes content truly “bingeable?” Netflix knows the secret, and today we're looking at what we content marketers can learn from them to keep our audiences glued to the screen. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170803-CMP-238-BingeableContent.mp3
Category:marketing -- posted at: 11:55am CDT

Today we’re looking at the latest research on interactive content and how it's changing the game of content marketing. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170727-CMP-237-InteractiveContentResearch.mp3
Category:marketing -- posted at: 1:00am CDT

Today content strategist Melanie Seibert joins us to share her insights on why content strategy is important and how to get started putting it to work for your online brand. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170720-CMP-236-ContentStrategy.mp3
Category:marketing -- posted at: 1:00am CDT

Thinking about starting a podcast? Jeremy Enns of Ascetic Productions joins us with some sound advice (pun intended) on how to amp up your content marketing strategy with a little podcasting brilliance. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170713-CMP-235-HowToGetStartedInPodcasting.mp3
Category:marketing -- posted at: 1:00am CDT

Believe it or not, the first half of 2017 is already behind us. Today we look at five trends of the past six months that will shape our strategies for the rest of this year — and beyond. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170706-CMP-234-Top5Trends1stHalf2017.mp3
Category:marketing -- posted at: 1:00am CDT

In Episode 233 of the Content Marketing Podcast, we've got 6 tips for creating content that makes people want to keep coming back. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170629-CMP-233-ContentThatKeepsPeopleComingBack.mp3
Category:marketing -- posted at: 1:00am CDT

Today we’re exploring the results of a new study on the state of healthcare content marketing in 2017, recently published by Healthcare Insight magazine. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170622-CMP-232-StateOfHealthcareCM.mp3
Category:marketing -- posted at: 1:00am CDT

In Episode 231 of the Content Marketing Podcast, I have a graduation gift for the Class of 2017: 10 real-world tips on scoring your first content marketing job. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170615-CMP-231-YourFirstContentMktgJob.mp3
Category:marketing -- posted at: 1:00am CDT

Edison Research just released the results of their research on the podcasting market in 2017, and what they found out may surprise you. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170608-CMP-230-PodcastingIn2017Research.mp3
Category:marketing -- posted at: 1:00am CDT

Interact co-founder Josh Haynam stops by the Content Marketing Podcast to let us in on the lead-generation goldmine to be found in online quizzes. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170601-CMP-229-JoshHaynamQuizzes.mp3
Category:marketing -- posted at: 1:00am CDT

It's that time of year again: Social Media Examiner has released its annual Social Media Marketing Industry Report, and today we're sharing key insights for 2017, hot off the press. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170525-CMP-228-2017SocialMediaMarketingReport.mp3
Category:marketing -- posted at: 1:00am CDT

Money, money, money — when it comes to content marketing, how much is enough? That’s the question we’re tackling in Episode 227 of the Content Marketing Podcast. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170518-CMP-227-IsContentMktgTooExpensive.mp3
Category:marketing -- posted at: 1:00am CDT

Today we’re looking at how the daily tsunami of electronic messages is generating a renaissance in print media ... and how smart content marketers are capitalizing on this trend. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170511-CMP-226-IsPrintMediaMakingAComeback.mp3
Category:marketing -- posted at: 1:00am CDT

Today we’re looking at the new “2017 State of Email Report” for some clues to what it takes to win with today's email subscribers. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170504-CMP-225-StateOfEmailIn2017.mp3
Category:marketing -- posted at: 1:00am CDT

Did you know that 88% of B2B enterprise organizations are engaged in content marketing? For more insights from the latest research, check out Episode 224 of the Content Marketing Podcast. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170427-CMP-224-B2BEnterpriseContentMarketing.mp3
Category:marketing -- posted at: 1:00am CDT

In the light of United Airlines' epic PR fail, today we’re looking at how content marketing can support our online reputation management — before a crisis hits. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170420-CMP-223-ContentMarketingReputationManagement.mp3
Category:marketing -- posted at: 1:00am CDT

Today we explore how content marketing helps us stay top-of-mind with one of our biggest business-building assets: our referral sources. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170413-CMP-222-GetReferralsWithContentMarketing.mp3
Category:marketing -- posted at: 1:00am CDT

Today Dave Mastovich of the No B******t Marketing Podcast stops by to share his insights on how to segment your audience. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170406-CMP-221-DaveMastovichMarketSegmentation.mp3
Category:marketing -- posted at: 1:00am CDT

Google's research busts some of the most deeply held myths about B2B marketing; here's what we content marketers can learn from their results. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170330-CMP-220-GoogleOnB2BMarketing.mp3
Category:marketing -- posted at: 1:00am CDT

As we develop personas to inform and inspire our content marketing, we find there are five categories, or “pillars,” that form the foundation of every powerful persona's profile; check out today's episode to find out what those pillars are. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170323-CMP-219-5PillarsOfPowerfulPersonas.mp3
Category:marketing -- posted at: 1:00am CDT

Today we’re looking at the renewed interest in good writing across the content marketing universe … and sharing how we can up our writing game in every piece we publish. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170316-CMP-218-IsGoodWritingMakingAComeback.mp3
Category:marketing -- posted at: 1:00am CDT

In today's overcrowded content marketing universe, online authority is more important than ever, and today we're sharing seven ways to boost yours. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170309-CMP-217-7WaysToBoostYourOnlineAuthority.mp3
Category:marketing -- posted at: 1:00am CDT

One of our most popular guests, Frank Danna, returns to the Content Marketing Podcast to get us up to speed on Snapchat, Instagram Stories, and how “social media marketers" are ruining social media. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170302-CMP-216-FrankDannaSnapchatInstagram.mp3
Category:marketing -- posted at: 1:00am CDT

February is the month of love … and sadly, sometimes that love grows cold. Yes, I’m talking about the Content Marketing Breakup. Today we look at the top 10 reasons why people unsubscribe from newsletters, unfollow on social media, and start ignoring blog posts -- and how we can avoid those missteps. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170223-CMP-215-WhyPeopleBreakUpWithContentMarketing.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 214: Why Our Romance with Email is On Again in 2017

As organic reach craters on social media, our on-again-off-again love affair with email content is back on again. Let's take a few minutes to get caught up. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170216-CMP-214-WhatsUpWithEmailIn2017.mp3
Category:marketing -- posted at: 1:00am CDT

As the organic reach of our pages on Facebook, LinkedIn and other social networks dwindles down to near nothing, is it time to rethink our strategy? In today’s episode, we look at just how bad the “Reachpocalypse" is … and what we can do about it. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170209-CMP-213-IsOrganicReachDead.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 212: New Research on Millennials and Social Media in 2017

Today we analyze the latest research on Millennials and their changing social media habits — and what it means for your own social media strategy. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170202-CMP-212-NewResearchMillennialsSocialMedia.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 211: Is Carvana the Ultimate Testimony to the Power of Content?

Today we're talking about the latest phenomenon in the auto retail industry — Carvana — and why its sales model is a testimony to the power of content. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170126-CMP-211-IsCarvanaTestimonyToPowerOfContent.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 210: Why I Cut My Blogging Schedule in Half
In today’s episode, we’ll discuss how a major shift in the content marketing world has compelled me to cut my blogging schedule in half. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.
Direct download: 20170119-CMP-210-WhyICutMyBloggingScheduleInHalf.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 209: How to Start 2017 on the Right Foot

Now that we've shaken off the holiday fog, let's look at three things we can do this month to make sure this year's content marketing strategy is a raving success. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170112-CMP-209-Start2017OnRightFoot.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 208: How to Link Content Marketing with Business Goals, an Interview with Will Blunt

Will Blunt of Blogger Sidekick joins us to talk about how to link our content marketing to high-level business objectives. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170105-CMP-208-WillBluntLinkingCMtoBusinessResults.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 207: How 2016 Rocked Our Content Marketing World

As we get ready to wrap up 2016, let's take a look back at some of the developments that shaped our content marketing universe. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20161229-CMP-207-How2016RockedOurWorld.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 206: 5 Resources for Upping Your Webinar Marketing Mojo

If webinars are on your content marketing horizon for 2017, we've got five nifty resources to help you start strong. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20161222-CMP-206-5ResourcesWebinars.mp3
Category:marketing -- posted at: 1:00am CDT

Looking to get into podcasting in 2017? We've got 5 content marketer friendly resources to help you start strong. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20161215-CMP-205-5ResourcesBroadenPodcastingHorizons.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 204: 5 Resources to Broaden Your SEO Horizons

If you're looking to up your SEO game in the new year, here are five content marketer-friendly resources to get you started. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com!

Direct download: 20161208-CMP-204-5ResourcesBroadenSEOHorizons.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 203: 7 Content Marketing Projects for a Slow Month

If you're looking at a slow few weeks around the office, here are a few content marketing ideas to make the most of your downtime. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com!

Direct download: 20161201-CMP-203-ProjectsForASlowMonth.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 202: 5 Things Content Marketers Can Be Thankful For

On this Thanksgiving Day episode of the Content Marketing Podcast, we take a moment to reflect on a few of the many things we content marketers have to be thankful for. Remember to snag your copy of The Content Marketing Coach at contentmarketingcoachbook.com!

Direct download: 20161124-CMP-202-5ThingsContentMarketersCanBeThankfulFor.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 201: Insights from the 2017 B2C Content Marketing Study

In Episode 201 of the Content Marketing Podcast, we're sharing some key insights from the 2017 B2C Content Marketing Study conducted by the Content Marketing Institute and MarketingProfs. Remember to snag your copy of The Content Marketing Coach at contentmarketingcoachbook.com!

Direct download: 20161117-CMP-201-B2CContentMktg2017Report.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 200: Podcasting Lessons Learned from 200 Episodes

To celebrate the 200th episode of the Content Marketing Podcast, Rachel shares the gems of wisdom that have emerged since her first turn behind the podcasting mic. Remember to snag your copy of The Content Marketing Coach at contentmarketingcoachbook.com!

Direct download: 20161110-CMP-200-LessonsLearned200Episodes.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 199:How Data-Driven Is Your Content Marketing?

In Episode 199 of the Content Marketing Podcast, we're talking about data — specifically about whether your content is data driven and about the four types of content marketing analytics that can help guide our decision making. Remember to snag your copy of The Content Marketing Coach at contentmarketingcoachbook.com!

Direct download: 20161103-CMP-199-HowDataDrivenIsYourContent.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 198: Giving Your Content Heart with Employee Storytelling

In Episode 198 of the Content Marketing Podcast, we share some strategies for incorporating employee storytelling into your internal and external content marketing practices. Remember to snag your copy of The Content Marketing Coach at contentmarketingcoachbook.com!

Direct download: 20161027-CMP-198-EmployeeStories.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 197: The Best-Kept Secret for Amplifying Your Content

In Episode 197 of the Content Marketing Podcast, we're uncovering the key to amplifying your brand's content, and it's closer than you think. Remember to snag your copy of The Content Marketing Coach at contentmarketingcoachbook.com!

Direct download: 20161020-CMP-197-SecretToAmplifyingContent.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 196: How to Rock Your Internal Content Marketing

In Episode 196 of the Content Marketing Podcast, we’ll show you how to create an internal content marketing strategy that can turn employees into evangelists. Remember to download your free chapter of The Content Marketing Coach at contentmarketingcoachbook.com!

Direct download: 20161010-CMP-196-InternalContentMarketingStrategy.mp3
Category:marketing -- posted at: 1:00am CDT

In Episode 195 of the Content Marketing Podcast, we're sharing some key insights from the 2017 B2B Content Marketing Study conducted by the Content Marketing Institute and MarketingProfs. Remember to snag your copy of The Content Marketing Coach at contentmarketingcoachbook.com!

Direct download: 20161003-CMP-195-2017B2BContentMarketing.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 194: Online Marketing for Schools: An Interview with Jon Buscall

In Episode 194 of the Content Marketing Podcast, we welcome back Jon Buscall of Moondog Marketing to discuss his latest ebook, The Essential Guide to Marketing a School Online. Remember to snag your copy of The Content Marketing Coach at contentmarketingcoachbook.com!

Direct download: 20160929-CMP-194-JonBuscallCMforSchools.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 193: Creating Content for Global Audiences

In Episode 193 of the Content Marketing Podcast, on a request from one of our listeners, we tackle the challenge of creating content for global audiences. Remember to snag your copy of The Content Marketing Coach at contentmarketingcoachbook.com!

Direct download: 20160922-CMP-193-ContentForGlobalAudience.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 192: How to Stay Out of TL;DR Hell

Today we show you how to avoid one of the banes of many content creators’ existence: TL;DR, also known as "too long; didn't read." Remember to snag your copy of The Content Marketing Coach at contentmarketingcoachbook.com!

Direct download: 20160915-CMP-192-StayOutOfTLDRHell.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 191: 7 Content Marketing Trends to Watch in 2017

As we start designing our content marketing strategies for 2017, here are seven trends to keep in mind that will shape our world next year. Remember to snag your copy of The Content Marketing Coach at contentmarketingcoachbook.com!

Direct download: 20160908-CMP-191-7Trends2017.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 190: The Back-to-School Episode

Today we’re talking about back to school — no not the back-to-school the kids are enjoying (or not) right now, but our own back-to-school efforts to become better at content marketing. Speaking of which, remember to pre-order your copy of The Content Marketing Coach at contentmarketingcoachbook.com!

Direct download: 20160901-CMP-190-BackToSchoolEpisode.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 189: To Outsource or Not to Outsource: An excerpt from my new book, The Content Marketing Coach

Today we’re sharing some insights from my new book, The Content Marketing Coach, in helping you tackle the question “to outsource or not to outsource?” Remember to pre-order your copy at contentmarketingcoachbook.com!

Direct download: 20160825-CMP-189-ToOutsourceOrNotToOutsource.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 188: Building Your Strategy: An excerpt from my new book, The Content Marketing Coach

Today we’re sharing some insights from my new book, The Content Marketing Coach: Everything You Need to Get in the Game ... and WIN, with a look at the process of creating your content marketing strategy. Remember to pre-order your copy at contentmarketingcoachbook.com!

Direct download: 20160818-CMP-188-BuildingYourStrategy.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 187: The Content Marketing-SEO Connection: An excerpt from my new book, The Content Marketing Coach

Today we’re sharing some insights from my new book, The Content Marketing Coach, and exploring the vital but often confusing connection between content marketing and SEO. Remember to pre-order your copy at contentmarketingcoachbook.com!

Direct download: 20160811-CMP-187-TheSEOConnection.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 186: Why Content Marketing … and Why Now? An excerpt from my new book, The Content Marketing Coach

My new book, The Content Marketing Coach, is finally here, and today we’re sharing some insights from the book to answer the question “why content marketing … and why now?” Remember to pre-order your copy at contentmarketingcoachbook.com!

Direct download: 20160804-CMP-186-WhyContentMarketingAndWhyNow.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 185: Do You Need a Content Librarian?

You’ve built up quite a content library … now who’s going to manage it? Enter the content librarian, and in Episode 185 of the content marketing podcast, we’ll show you what to look for in this vital team member. Remember to sign up for your weekly content marketing tip email at resonancetips.com!

Direct download: 20160728-CMP-185-DoYouNeedAContentLibrarian.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 184: Why You Need a Midyear Content Review … and How to Do It Right

Last week we revisited your audience, and in Episode 184 of the Content Marketing Podcast, we take a look at your content from the last six months, how it performed, and how you can use those insights to rock the rest of 2016. Remember to sign up for your weekly quick-tip email at resonancetips.com!

Direct download: 20160721-CMP-184-MidyearContentReview.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 183: Secrets to Powerhouse Audience Surveys

As we revisit our 2016 strategies, this is a terrific time to revisit your audience, and in Episode 183 of the Content Marketing Podcast, we share the secrets to creating and executing effective audience surveys. Remember to sign up for your weekly quick-tip email at resonancetips.com!

Direct download: 20160714-CMP-183-PowerhouseAudienceSurveys.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 182: 5 Tools for Spying on Your Competitors

With 2016 halfway over, it’s time to freshen up that strategy, and in Episode 182 of the Content Marketing Podcast, we’ll share 5 tools to help you get up to speed on what your competitors have been up to. Remember to sign up for your weekly quick-tip email at resonancetips.com!

Direct download: 20160707-CMP-182-SpyingOnCompetitors.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 181: Healthcare Content Marketing Spotlight: Working With Doctors

In Episode 181 of the Content Marketing Podcast, we wrap up our month-long focus on healthcare by sharing my top 5 tips on working with doctors in creating your content. Remember to sign up for your weekly quick-tip email at resonancetips.com!

Direct download: 20160630-CMP-181-HealthcareWorkingWithDoctors.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 180: Healthcare Content Marketing Spotlight: Patient Stories

For healthcare organizations, a well-written patient story can be one of your most valuable content marketing assets, and in Episode 180 of the Content Marketing Podcast, we’ll share our 7-step process for creating patient stories that resonate. Remember to sign up for your weekly quick-tip email at resonancetips.com!

Direct download: 20160623-CMP-180-HealthcarePatientStories.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 179: Healthcare Content Marketing Spotlight: The Patient Guide

In another “unplugged” edition of the Content Marketing Podcast (Episode 179), we continue our focus on healthcare content marketing by placing a spotlight on a vital piece of healthcare content: the patient guide. Remember to sign up for your weekly quick-tip email at resonancetips.com!

Direct download: 20160616-CMP-179-HealthcarePatientGuide.m4a
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 178: Insights from the 2016 Social Media Marketing Industry Report

In Episode 178 of the Content Marketing Podcast, we’re taking a look at Social Media Examiner's 2016 State of Social Media Marketing Report and sharing some key insights from this year's study. Remember to sign up for your weekly quick-tip email at resonancetips.com!

Direct download: Podcast_060816.m4a
Category:marketing -- posted at: 10:24am CDT

Content Marketing Podcast 177: Content Marketing for Healthcare Brands: 5 Things You Need to Know

This month we’re talking healthcare on the Content Marketing Podcast, and in Episode 177, we’re sharing five things that healthcare brands need to know. Remember to sign up for your weekly quick-tip email at resonancetips.com!

Direct download: 20160602-CMP-177-ContentMarketingforHealthcareBrands.mp3
Category:marketing -- posted at: 5:54pm CDT

Content Marketing Podcast 176: Choosing the Right Content Marketing Agency

Choosing the right content marketing agency for your brand involves much more than comparing estimates, and in Episode 176 of the Content Marketing Podcast, I'll share some advice on how to make the best possible decision. Remember to sign up for your weekly quick-tip email at resonancetips.com!

Direct download: 20160526-CMP-176-ChoosingtheRightContentMarketingAgency.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 175: Content Marketing Lessons from Fiction Writers with Erik Deckers

We content marketers can learn a lot from our brethren on the fiction side of the aisle, and in Episode 175 of the Content Marketing Podcast, author and content marketing expert Erik Deckers will show us how. Remember to sign up for your weekly quick-tip email at resonancetips.com!

Direct download: 20160520-CMP-175-ErikDeckersLessonsFromFictionWriters.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 174: 5 Warning Signs of B.A.S. (Bad Agency Syndrome)

Not all content marketing agencies are created equal, and if you’re seeing these 5 warning signs of B.A.S. (Bad Agency Syndrome), it might be time to start shopping for a new partner. Remember to sign up for your weekly quick-tip email at resonancetips.com!

Direct download: 20160512-CMP-174-5WarningSignsBadAgencySyndrome.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 173: Storytelling Made Simple with Ron Ploof

We all know we need to be powerful storytellers … but where do we start? In Episode 173 of the Content Marketing Podcast, Ron Ploof joins us to share the StoryHow method, his system for making business storytelling simple ... and even fun. Remember to sign up for your weekly quick-tip email at resonancetips.com.

Direct download: 20160505-CMP-173-RonPloofStorytellingMadeSimple.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 172: When Your Product Is Technical … And Your Audience Isn't

If your company sells software or other technical products, chances are you spend at least part of your time creating content for non-technical audiences. In Episode 172 of the Content Marketing Podcast, we’ve got five sure-fire strategies for turning those non-techies into lifelong fans. Remember to sign up for your weekly quick-tip email at resonancetips.com.

Direct download: 20160428-CMP-172-WhenProductIsTechnicalAndAudienceIsnt.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 171: Creating Content With Software Developers

Great content marketing for software brands demands great collaboration with your developers, and today we're sharing five tips for making the most of your working relationship. Remember to sign up for our weekly quick-tip emails at resonancetips.com.

Direct download: 20160421-CMP-171-WorkingWithSoftwareDevelopers.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 170: The Ugly Truth About DIY Content Marketing

There’s a dirty little secret behind many marketers’ decisions to opt for do-it-yourself content marketing, and in Episode 170 of the Content Marketing Podcast, we expose it to the harsh light of reality. Remember to sign up for our weekly “quick tip” emails at resonancetips.com.

Direct download: 20160414-CMP-170-UglyTruthAboutDIYContentMarketing.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 169: Content Marketing Best Practices for SaaS Brands

What do software as a service (SaaS) brands need to do to succeed at content marketing? Check out Episode 169 of the Content Marketing Podcast for our top three best practices. Remember to sign up for our weekly “quick tip” emails at resonancetips.com.

Direct download: 20160407-CMP-169-ContentMarketingforSaaS.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 168: Is Account-Based Marketing (ABM) the Future of B2B?

In Episode 168 of the Content Marketing Podcast, we’re talking account-based marketing, also known as ABM, and why this might be the future of B2B marketing. Remember to download our latest e-book, Ninja Secrets of B2B Blogging, at b2bbloggingebook.com.

Direct download: 20160331-CMP-168-AccountBasedMarketing.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 167: Fuel Your Demand Generation with Email Autoresponders

In Episode 167 of the Content Marketing Podcast, we explore the many ways that email autoresponders can fuel your demand-generation funnel by guiding audiences to the next level. Remember to download our latest e-book, Ninja Secrets of B2B Blogging, at b2bbloggingebook.com.

Direct download: 20160324-CMP-167-DemandGenEmailAutoresponders.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 166: Demand Generation: Let the Sales-Marketing Lovefest Begin!

If we’re going to kill it with our demand generation, we need a sales-marketing lovefest, and in Episode 166 of the Content Marketing Podcast, we’ll show you how to get it started. Remember to download our latest e-book, Ninja Secrets of B2B Blogging, at b2bbloggingebook.com.

Direct download: 20160317-CMP-166-DemandGenSalesMktgLovefest.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 165: The 7 Golden Rules of Demand-Generation Content

Join us to learn the 7 rules that all content marketing rockstars follow to ensure success in their demand-generation strategies. And remember to download our latest e-book, Ninja Secrets of B2B Blogging, at b2bbloggingebook.com.

Direct download: 20160310-CMP-165-7GoldenRulesofDemandGenContent.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 164: 5 Ways to Turn Conference Takeaways into Content Marketing Gold

Just back from a conference, or planning on attending one soon? Today we’re sharing 5 ways you can spin that experience into content marketing gold. To learn more about content marketing, download our free audio 5 Things You Must Know About Content Marketing at contentmarketingaudio.com.

Direct download: 20160303-CMP-164-ConfTakeawaystoContentGold.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 163: Latest B2B Content Marketing Insights, From #C2C16

Today I’m sharing the latest B2B content marketing insights from David Meerman Scott, Lee Odden, and other speakers at this year's B2B Content2Conversion conference (#C2C16). To learn more about content marketing, download our free audio, 5 Things You Must Know About Content Marketing, at contentmarketingaudio.com.

Direct download: 20160225-CMP-163-B2BC2CInsights.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 162: Tim Matthews on Creating Powerful Blog Personas

When it comes to understanding our audiences, there are few tools more powerful than blog personas, and today Tim Matthews joins us with some insightful advice on how to create them. To learn more about content marketing, download our free audio, 5 Things You Must Know About Content Marketing, at contentmarketingaudio.com.

Direct download: 20160218-CMP-162-TimMatthewsPersonas.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 161: Jay Baer on "Hug Your Haters"

Today we’re welcoming Jay Baer back to the podcast to chat about his latest book, Hug Your Haters. To learn more about content marketing, download our free audio, 5 Things You Must Know About Content Marketing, at contentmarketingaudio.com.

Direct download: 20160211-CMP-161-JayBaerHugYourHaters.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 160: Why Your B2B Company Shouldn't Be Blogging

When it comes to B2B blogging, if you’re not going to do it right, you might as well save your time and energy. In Episode 160 of the Content Marketing Podcast, we talk about five factors that could doom your B2B blog to failure. To learn more, download our NEW e-book, Ninja Secrets of B2B Blogging, at b2bbloggingebook.com.

Direct download: 20160204-CMP-160-WhyYouShouldntBeBlogging.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 159: Why Your Team Needs a Quality Czar

In Episode 159 of the Content Marketing Podcast, we talk about the key to maintaining the high quality of your content throughout 2016 and beyond: appointing a Quality Czar. To learn more about content marketing, download our free audio 5 Things You Must Know About Content Marketing at contentmarketingaudio.com.

Direct download: 20160128-CMP-159-WhyYourTeamNeedsAQualityNazi.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 158: What a Catholic Nun Knows About Storytelling … and a Marketing "Guru" Doesn't

In Episode 158 of the Content Marketing Podcast, I'm sharing a tale of two speakers: a Catholic nun and a marketing guru, only one of whom knows something about telling a good story. To learn more about content marketing, download our free audio 5 Things You Must Know About Content Marketing at contentmarketingaudio.com.

Direct download: 20160121-CMP-158-WhatACatholicNunKnowsAboutStorytelling.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 157: Why Quality Is the New Black

In Episode 157 of the Content Marketing Podcast, we look at the one thing we all must focus on in 2016 — quality — and why this is the year to raise the quality level of our own content marketing. To learn more about content marketing, download our free audio 5 Things You Must Know About Content Marketing at contentmarketingaudio.com.

Direct download: 20160114-CMP-157-WhyQualityIsTheNewBlack.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 156: Don’t Be a Resolutionary: Why Content Marketers Quit

In Episode 156 of the Content Marketing Podcast, we look at one of January's biggest clichés — resolving to join the gym and get in shape — and how content marketers can steer clear of the same caveats that compel people to give up on their resolutions. To learn more about content marketing, download our free audio 5 Things You Must Know About Content Marketing at contentmarketingaudio.com.

Direct download: 20160107-CMP-156-WhyContentMarketersQuit.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 155: 2015 Year in Review and a Look Ahead to 2016

On this New Year’s Eve Episode 155 of the Content Marketing Podcast, we look back at the biggest developments in the content marketing world from 2015 and look ahead at the year to come. To learn more about content marketing, download our free audio 5 Things You Must Know About Content Marketing at http://contentmarketingaudio.com.

Direct download: 20151231-CMP-155-2015YearInReview.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 154: Storytelling and Star Wars

In Episode 154 of the Content Marketing Podcast, we look at the storytelling evolution of the Star Wars saga and its cautionary tale for us content marketers. To learn more about content marketing, download our free audio 5 Things You Must Know About Content Marketing at http://contentmarketingaudio.com.

Direct download: 20151224-CMP-154-StorytellingAndStarWars_orig.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 153: Nepris CEO Sabari Raja on Content Marketing for the Classroom

In Episode 153 of the Content Marketing Podcast, Sabari Raja, co-founder and CEO of Nepris, Inc., shares how her company connects industry experts with classrooms through a cloud-based live video platform. To learn more about content marketing, download our free audio 5 Things You Must Know About Content Marketing at contentmarketingaudio.com.

Direct download: 20151217-CMP-153-SabariRajaNepris_orig.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 152: Shelley Roth on Give to Grow: 9 Principles for Conscious Business, Social Media and Life

In Episode 152 of the Content Marketing Podcast, author Shelley Roth joins us to share insights from her latest book, Give to Grow: 9 Principles for Conscious Business, Social Media and Life. To learn more about content marketing, download our free audio 5 Things You Must Know About Content Marketing at contentmarketingaudio.com

Direct download: 20151210-CMP-152-ShelleyRothGivetoGrow_orig.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 151: Unlocking the Power of Microcontent: Interview With Short-Format Video Expert Frank Danna

Instagram, Vine, and Snapchat aren’t just for teens and amateur animators — they’re serious marketing tools, and in Episode 151 of the Content Marketing Podcast, short-format video expert Frank Danna shows us how. To learn more about content marketing, download our free audio 5 Things You Must Know About Content Marketing at contentmarketingaudio.com.

Direct download: 20151203-CMP-151-FrankDanna_orig.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 150: Reflections on Our First 150 Episodes

Today marks Episode 150 of the Content Marketing Podcast! To commemorate the occasion, I'm sharing some of the insights I've gained as a content marketer since my first turn behind the microphone in January 2013. Remember to download your free gift 5 Things You Must Know About Content Marketing at contentmarketingaudio.com.

Direct download: 20151126-CMP-150-On150Episodes_FINAL.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 149: Protecting Your Content: An Interview With Media Attorney Travis Crabtree

With reams of online content being created every minute, the legal issues around how to protect our intellectual property are more complex than ever. In Episode 149 of the Content Marketing Podcast, media attorney Travis Crabtree shares some insights on how to legally protect our content — and how to stay out of trouble when it comes to sharing content created by others. To learn more about content marketing, download our free audio 5 Things You Must Know About Content Marketing at contentmarketingaudio.com.

Direct download: 20151119-CMP-149-TravisCrabtree_FINAL.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 148: Kevin Tumlinson on The 30-Day Author

Been wanting to add a book to your content marketing mix, but just haven’t been able to make it happen? Kevin Tumlinson’s got your solution in his latest book, The 30-Day Author, and in Episode 148 of the Content Marketing Podcast, he joins us to chat about it. To learn more about content marketing, download our free audio 5 Things You Must Know About Content Marketing at contentmarketingaudio.com.

Direct download: 20151112-CMP-148-KevinTumlinson30DayAuthor_FINAL.mp3
Category:marketing -- posted at: 1:00am CDT