Content Marketing Podcast

Google's research busts some of the most deeply held myths about B2B marketing; here's what we content marketers can learn from their results. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170330-CMP-220-GoogleOnB2BMarketing.mp3
Category:marketing -- posted at: 1:00am CST

As we develop personas to inform and inspire our content marketing, we find there are five categories, or “pillars,” that form the foundation of every powerful persona's profile; check out today's episode to find out what those pillars are. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170323-CMP-219-5PillarsOfPowerfulPersonas.mp3
Category:marketing -- posted at: 1:00am CST

Today we’re looking at the renewed interest in good writing across the content marketing universe … and sharing how we can up our writing game in every piece we publish. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170316-CMP-218-IsGoodWritingMakingAComeback.mp3
Category:marketing -- posted at: 1:00am CST

In today's overcrowded content marketing universe, online authority is more important than ever, and today we're sharing seven ways to boost yours. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170309-CMP-217-7WaysToBoostYourOnlineAuthority.mp3
Category:marketing -- posted at: 1:00am CST

One of our most popular guests, Frank Danna, returns to the Content Marketing Podcast to get us up to speed on Snapchat, Instagram Stories, and how “social media marketers" are ruining social media. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170302-CMP-216-FrankDannaSnapchatInstagram.mp3
Category:marketing -- posted at: 1:00am CST

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