Content Marketing Podcast

Time to say goodbye ... for now

Direct download: SigningOffForNow.mp3
Category:marketing -- posted at: 4:40pm CDT

The times they are a-changin' (for me, at least) and that's why I'll be taking a few weeks off from the Content Marketing Podcast. Join me for this week's brief, "unplugged" episode to get the scoop.

Direct download: WhyImTakingABreak.mp3
Category:marketing -- posted at: 1:00am CDT

How can time-strapped creatives with never-ending to do lists find the silence and space that creativity demands? We've got the answer in Episode 245 of the Content Marketing Podcast. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170921-CMP-245-SilenceSpaceCreativeSpirit.mp3
Category:marketing -- posted at: 1:00am CDT

Twitter engagement is now lower than the average clickthrough rates on banner ads. Does that mean the little blue bird is doomed? Get the scoop in Episode 244 of the Content Marketing Podcast. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170914-CMP-244-IsTwitterDead.mp3
Category:marketing -- posted at: 1:00am CDT

Join us to find out why rekindling the romance with your current customers isn't just a gallant gesture — it's also good business. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170907-CMP-243-RelationshipMarketing.mp3
Category:marketing -- posted at: 1:00am CDT

Today’s episode will be a little different — okay, a LOT different — as I share a personal perspective on Hurricane Harvey’s devastating siege of the city of Houston … and the stories of hope that give me a new faith in my fellow humans.

Direct download: Podcast_Episode_142.mp3
Category:marketing -- posted at: 1:00am CDT

How do you create and publish content that people can't wait to share with their friends and followers? Let's look at 10 best practices for amping up your shareability. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170824-CMP-241-WhatMakesContentShareable.mp3
Category:marketing -- posted at: 1:00am CDT

What's the latest intel on how Google approaches SEO keywords in 2017, and how can we adapt? Join us for our interview with Brad Shorr of Straight North to get the 4-1-1. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170817-CMP-240-SEOKeywordsBradShorr.mp3
Category:marketing -- posted at: 1:00am CDT

Today I'm sharing my latest hobby — learning to play the guitar — and five things this experience has taught me about content marketing. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170810-CMP-239-LearningGuitar.mp3
Category:marketing -- posted at: 1:00am CDT

What makes content truly “bingeable?” Netflix knows the secret, and today we're looking at what we content marketers can learn from them to keep our audiences glued to the screen. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170803-CMP-238-BingeableContent.mp3
Category:marketing -- posted at: 11:55am CDT

Today we’re looking at the latest research on interactive content and how it's changing the game of content marketing. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170727-CMP-237-InteractiveContentResearch.mp3
Category:marketing -- posted at: 1:00am CDT

Today content strategist Melanie Seibert joins us to share her insights on why content strategy is important and how to get started putting it to work for your online brand. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170720-CMP-236-ContentStrategy.mp3
Category:marketing -- posted at: 1:00am CDT

Thinking about starting a podcast? Jeremy Enns of Ascetic Productions joins us with some sound advice (pun intended) on how to amp up your content marketing strategy with a little podcasting brilliance. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170713-CMP-235-HowToGetStartedInPodcasting.mp3
Category:marketing -- posted at: 1:00am CDT

Believe it or not, the first half of 2017 is already behind us. Today we look at five trends of the past six months that will shape our strategies for the rest of this year — and beyond. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170706-CMP-234-Top5Trends1stHalf2017.mp3
Category:marketing -- posted at: 1:00am CDT

In Episode 233 of the Content Marketing Podcast, we've got 6 tips for creating content that makes people want to keep coming back. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170629-CMP-233-ContentThatKeepsPeopleComingBack.mp3
Category:marketing -- posted at: 1:00am CDT

Today we’re exploring the results of a new study on the state of healthcare content marketing in 2017, recently published by Healthcare Insight magazine. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170622-CMP-232-StateOfHealthcareCM.mp3
Category:marketing -- posted at: 1:00am CDT

In Episode 231 of the Content Marketing Podcast, I have a graduation gift for the Class of 2017: 10 real-world tips on scoring your first content marketing job. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170615-CMP-231-YourFirstContentMktgJob.mp3
Category:marketing -- posted at: 1:00am CDT

Edison Research just released the results of their research on the podcasting market in 2017, and what they found out may surprise you. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170608-CMP-230-PodcastingIn2017Research.mp3
Category:marketing -- posted at: 1:00am CDT

Interact co-founder Josh Haynam stops by the Content Marketing Podcast to let us in on the lead-generation goldmine to be found in online quizzes. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170601-CMP-229-JoshHaynamQuizzes.mp3
Category:marketing -- posted at: 1:00am CDT

It's that time of year again: Social Media Examiner has released its annual Social Media Marketing Industry Report, and today we're sharing key insights for 2017, hot off the press. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170525-CMP-228-2017SocialMediaMarketingReport.mp3
Category:marketing -- posted at: 1:00am CDT

Money, money, money — when it comes to content marketing, how much is enough? That’s the question we’re tackling in Episode 227 of the Content Marketing Podcast. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170518-CMP-227-IsContentMktgTooExpensive.mp3
Category:marketing -- posted at: 1:00am CDT

Today we’re looking at how the daily tsunami of electronic messages is generating a renaissance in print media ... and how smart content marketers are capitalizing on this trend. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170511-CMP-226-IsPrintMediaMakingAComeback.mp3
Category:marketing -- posted at: 1:00am CDT

Today we’re looking at the new “2017 State of Email Report” for some clues to what it takes to win with today's email subscribers. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170504-CMP-225-StateOfEmailIn2017.mp3
Category:marketing -- posted at: 1:00am CDT

Did you know that 88% of B2B enterprise organizations are engaged in content marketing? For more insights from the latest research, check out Episode 224 of the Content Marketing Podcast. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170427-CMP-224-B2BEnterpriseContentMarketing.mp3
Category:marketing -- posted at: 1:00am CDT

In the light of United Airlines' epic PR fail, today we’re looking at how content marketing can support our online reputation management — before a crisis hits. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170420-CMP-223-ContentMarketingReputationManagement.mp3
Category:marketing -- posted at: 1:00am CDT

Today we explore how content marketing helps us stay top-of-mind with one of our biggest business-building assets: our referral sources. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170413-CMP-222-GetReferralsWithContentMarketing.mp3
Category:marketing -- posted at: 1:00am CDT

Today Dave Mastovich of the No B******t Marketing Podcast stops by to share his insights on how to segment your audience. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170406-CMP-221-DaveMastovichMarketSegmentation.mp3
Category:marketing -- posted at: 1:00am CDT

Google's research busts some of the most deeply held myths about B2B marketing; here's what we content marketers can learn from their results. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170330-CMP-220-GoogleOnB2BMarketing.mp3
Category:marketing -- posted at: 1:00am CDT

As we develop personas to inform and inspire our content marketing, we find there are five categories, or “pillars,” that form the foundation of every powerful persona's profile; check out today's episode to find out what those pillars are. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170323-CMP-219-5PillarsOfPowerfulPersonas.mp3
Category:marketing -- posted at: 1:00am CDT

Today we’re looking at the renewed interest in good writing across the content marketing universe … and sharing how we can up our writing game in every piece we publish. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170316-CMP-218-IsGoodWritingMakingAComeback.mp3
Category:marketing -- posted at: 1:00am CDT

In today's overcrowded content marketing universe, online authority is more important than ever, and today we're sharing seven ways to boost yours. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170309-CMP-217-7WaysToBoostYourOnlineAuthority.mp3
Category:marketing -- posted at: 1:00am CDT

One of our most popular guests, Frank Danna, returns to the Content Marketing Podcast to get us up to speed on Snapchat, Instagram Stories, and how “social media marketers" are ruining social media. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170302-CMP-216-FrankDannaSnapchatInstagram.mp3
Category:marketing -- posted at: 1:00am CDT

February is the month of love … and sadly, sometimes that love grows cold. Yes, I’m talking about the Content Marketing Breakup. Today we look at the top 10 reasons why people unsubscribe from newsletters, unfollow on social media, and start ignoring blog posts -- and how we can avoid those missteps. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170223-CMP-215-WhyPeopleBreakUpWithContentMarketing.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 214: Why Our Romance with Email is On Again in 2017

As organic reach craters on social media, our on-again-off-again love affair with email content is back on again. Let's take a few minutes to get caught up. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170216-CMP-214-WhatsUpWithEmailIn2017.mp3
Category:marketing -- posted at: 1:00am CDT

As the organic reach of our pages on Facebook, LinkedIn and other social networks dwindles down to near nothing, is it time to rethink our strategy? In today’s episode, we look at just how bad the “Reachpocalypse" is … and what we can do about it. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170209-CMP-213-IsOrganicReachDead.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 212: New Research on Millennials and Social Media in 2017

Today we analyze the latest research on Millennials and their changing social media habits — and what it means for your own social media strategy. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170202-CMP-212-NewResearchMillennialsSocialMedia.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 211: Is Carvana the Ultimate Testimony to the Power of Content?

Today we're talking about the latest phenomenon in the auto retail industry — Carvana — and why its sales model is a testimony to the power of content. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170126-CMP-211-IsCarvanaTestimonyToPowerOfContent.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 210: Why I Cut My Blogging Schedule in Half
In today’s episode, we’ll discuss how a major shift in the content marketing world has compelled me to cut my blogging schedule in half. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.
Direct download: 20170119-CMP-210-WhyICutMyBloggingScheduleInHalf.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 209: How to Start 2017 on the Right Foot

Now that we've shaken off the holiday fog, let's look at three things we can do this month to make sure this year's content marketing strategy is a raving success. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170112-CMP-209-Start2017OnRightFoot.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 208: How to Link Content Marketing with Business Goals, an Interview with Will Blunt

Will Blunt of Blogger Sidekick joins us to talk about how to link our content marketing to high-level business objectives. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170105-CMP-208-WillBluntLinkingCMtoBusinessResults.mp3
Category:marketing -- posted at: 1:00am CDT

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