Content Marketing Podcast

We all know that the B2B sales process is all about educating that prospective customer. In Episode 107 of the content marketing podcast, find out how you can use content to educate prospects at each level of that funnel … and to ensure that you're the obvious choice when they make the decision. To learn more about content marketing, visit our website at resonancecontent.com.

Direct download: 20150129-CMP-107-UsingContentToFuelYourB2BFunnel_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 106: Thoughts on Thought Leadership with Mitchell Levy

Thought leadership is the Holy Grail of content marketers, and in Episode 106 of the Content Marketing Podcast, we sit down to get some insights from Thought Leader Architect Mitchell Levy. To learn more about content marketing, please visit our website at resonancecontent.com.

Direct download: 20150122-CMP-106-ThoughtLeadershipMitchellLevy_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 105: 5 Surprising Facts About B2B Content Marketing

New data shows a changing landscape for B2B content marketers, and in Episode 105 of the Content Marketing Podcast, we discuss 5 of the most surprising facts from this latest report … plus the action steps to make use of these insights. To learn more about content marketing, please visit our website at resonancecontent.com.

Direct download: 20150115-CMP-105-5SurprisingFactsAboutB2B_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 104: Does Content Marketing Really Matter for B2B?

We know content marketing is a slam-dunk for B2C businesses, but is that also the case for a B2B whose client is a corporation? That's the question we tackle in Episode 104 of the Content Marketing Podcast. To learn more about content marketing, please visit our website at resonancecontent.com.

Direct download: 20150108-CMP-104-DoesContentMarketingMatterForB2b_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 103: B2B vs B2C Content Marketing: Are They Really That Different?

When it comes to content marketing, B2B and B2C marketers need to have totally different mindsets … or do they? That's the question we tackle in Episode 103 of the Content Marketing Podcast. To learn more about content marketing, please visit our website at resonancecontent.com.

Direct download: 20150101-CMP-103-B2BvsB2CContentMarketing_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

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