Content Marketing Podcast
Content Marketing Podcast 155: 2015 Year in Review and a Look Ahead to 2016

On this New Year’s Eve Episode 155 of the Content Marketing Podcast, we look back at the biggest developments in the content marketing world from 2015 and look ahead at the year to come. To learn more about content marketing, download our free audio 5 Things You Must Know About Content Marketing at http://contentmarketingaudio.com.

Direct download: 20151231-CMP-155-2015YearInReview.mp3
Category:marketing -- posted at: 1:00am CST

Content Marketing Podcast 154: Storytelling and Star Wars

In Episode 154 of the Content Marketing Podcast, we look at the storytelling evolution of the Star Wars saga and its cautionary tale for us content marketers. To learn more about content marketing, download our free audio 5 Things You Must Know About Content Marketing at http://contentmarketingaudio.com.

Direct download: 20151224-CMP-154-StorytellingAndStarWars_orig.mp3
Category:marketing -- posted at: 1:00am CST

Content Marketing Podcast 153: Nepris CEO Sabari Raja on Content Marketing for the Classroom

In Episode 153 of the Content Marketing Podcast, Sabari Raja, co-founder and CEO of Nepris, Inc., shares how her company connects industry experts with classrooms through a cloud-based live video platform. To learn more about content marketing, download our free audio 5 Things You Must Know About Content Marketing at contentmarketingaudio.com.

Direct download: 20151217-CMP-153-SabariRajaNepris_orig.mp3
Category:marketing -- posted at: 1:00am CST

Content Marketing Podcast 152: Shelley Roth on Give to Grow: 9 Principles for Conscious Business, Social Media and Life

In Episode 152 of the Content Marketing Podcast, author Shelley Roth joins us to share insights from her latest book, Give to Grow: 9 Principles for Conscious Business, Social Media and Life. To learn more about content marketing, download our free audio 5 Things You Must Know About Content Marketing at contentmarketingaudio.com

Direct download: 20151210-CMP-152-ShelleyRothGivetoGrow_orig.mp3
Category:marketing -- posted at: 1:00am CST

Content Marketing Podcast 151: Unlocking the Power of Microcontent: Interview With Short-Format Video Expert Frank Danna

Instagram, Vine, and Snapchat aren’t just for teens and amateur animators — they’re serious marketing tools, and in Episode 151 of the Content Marketing Podcast, short-format video expert Frank Danna shows us how. To learn more about content marketing, download our free audio 5 Things You Must Know About Content Marketing at contentmarketingaudio.com.

Direct download: 20151203-CMP-151-FrankDanna_orig.mp3
Category:marketing -- posted at: 1:00am CST

Content Marketing Podcast 150: Reflections on Our First 150 Episodes

Today marks Episode 150 of the Content Marketing Podcast! To commemorate the occasion, I'm sharing some of the insights I've gained as a content marketer since my first turn behind the microphone in January 2013. Remember to download your free gift 5 Things You Must Know About Content Marketing at contentmarketingaudio.com.

Direct download: 20151126-CMP-150-On150Episodes_FINAL.mp3
Category:marketing -- posted at: 1:00am CST

Content Marketing Podcast 149: Protecting Your Content: An Interview With Media Attorney Travis Crabtree

With reams of online content being created every minute, the legal issues around how to protect our intellectual property are more complex than ever. In Episode 149 of the Content Marketing Podcast, media attorney Travis Crabtree shares some insights on how to legally protect our content — and how to stay out of trouble when it comes to sharing content created by others. To learn more about content marketing, download our free audio 5 Things You Must Know About Content Marketing at contentmarketingaudio.com.

Direct download: 20151119-CMP-149-TravisCrabtree_FINAL.mp3
Category:marketing -- posted at: 1:00am CST

Content Marketing Podcast 148: Kevin Tumlinson on The 30-Day Author

Been wanting to add a book to your content marketing mix, but just haven’t been able to make it happen? Kevin Tumlinson’s got your solution in his latest book, The 30-Day Author, and in Episode 148 of the Content Marketing Podcast, he joins us to chat about it. To learn more about content marketing, download our free audio 5 Things You Must Know About Content Marketing at contentmarketingaudio.com.

Direct download: 20151112-CMP-148-KevinTumlinson30DayAuthor_FINAL.mp3
Category:marketing -- posted at: 1:00am CST

Content Marketing Podcast 147: Overcoming E-book Anxiety

What’s holding you back from publishing an e-book? In Episode 147 of the Content Marketing Podcast, we talk about some of the biggest anxieties that marketers have when it comes to e-books — and how to overcome them. To learn more about content marketing, download our free audio 5 Things You Must Know About Content Marketing at contentmarketingaudio.com.

Direct download: 20151105-CMP-147-OvercomingEbookAnxiety_FINAL.mp3
Category:marketing -- posted at: 1:00am CST

Content Marketing Podcast 146: Why Introverts Make Kickass Content Marketers

In Episode 146 of the Content Marketing Podcast, the topic is introverts, and why these quiet powerhouses make kickass content marketers. To learn more about content marketing, download our free audio 5 Things You Must Know About Content Marketing at contentmarketingaudio.com.

Direct download: 20151029-CMP-146-WhyIntrovertsMakeKickassContentMarketers_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

Content Marketing Podcast 145: Joe Pulizzi on Content, Inc.

In Episode 145 of the Content Marketing Podcast, Content Marketing Institute founder Joe Pulizzi joins us to chat about his latest book, Content, Inc. To learn more about content marketing, download our free audio 5 Things You Must Know About Content Marketing at contentmarketingaudio.com.

Direct download: 20151022-CMP-145-JoePulizziContentInc_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

Content Marketing Podcast 144: Happy Birthday, Resonance! 5 Content Marketing Lessons From the Last 5 Years

This month — today, in fact — marks the five-year anniversary of Resonance, and to celebrate, I’m sharing the top 5 content marketing lessons I’ve learned over the last five years. To learn more, download our free audio 5 Things You Must Know About Content Marketing at contentmarketingaudio.com.

Direct download: 20151015-CMP-144-HappyBirthdayResonance_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

Content Marketing Podcast 143: Is Your B2B Content Chasing the C-Suite?

Sometimes B2B marketers get so focused on reaching C-Suite audiences that it's tempting to build our content marketing strategies around them. In Episode 143 of the Content Marketing Podcast, we'll talk about why this may not always be the best approach — and what to do instead. To learn more about content marketing, visit resonancecontent.com.

Direct download: 20151008-CMP-143-ChasingTheElusiveCSuite_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

Content Marketing Podcast 142: 4 Ways to Rock Q4 with Content Marketing

With summer behind us and the holidays looming, Q4 is a great time for a big content marketing push, and in Episode 142 of the Content Marketing Podcast, we show you four ways to rock it. To learn more about content marketing, visit resonancecontent.com.

Direct download: 20151001-CMP-142-4WaysToRockQ4_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

Content Marketing Podcast 141: Grow Your Audience Through Downloadable Resources

Best way to grow your audience? Offer e-books, white papers, and other downloadable resources … and in Episode 141 of the Content Marketing Podcast, we’ll show you how. To learn more about content marketing, visit resonancecontent.com.

Direct download: 20150924-CMP-141-DownloadableContentResources_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

Content Marketing Podcast 140: What's Your Website Content Saying Behind Your Back?

Believe it or not, your website content is ALWAYS talking about you behind your back … and if you’re making these three mistakes, you might not like what it’s saying. To learn more about content marketing, visit resonancecontent.com.

Direct download: 20150917-CMP-140-WhatWebsiteContentSayingBehindYourBack_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

Content Marketing Podcast 139: Power Up Your Sales Team With Content Marketing

Content marketing doesn’t have to stop when your sales team takes over a lead — it can continue to deliver benefits all the way through the sales process, and in Episode 139 of the Content Marketing Podcast, we’ll show you how. To learn more about content marketing, visit resonancecontent.com.

Direct download: 20150910-CMP-139-PowerUpSalesTeamWithContent_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

Content Marketing Podcast 138: 7 Habits of Highly Effective Social Content Marketers

Tune in to Episode 138 of the Content Marketing Podcast to learn the seven habits of content marketers who absolutely rock Facebook, Twitter, LinkedIn, and other social networks. To learn more about content marketing, visit our website at resonancecontent.com.

Direct download: 20150903-CMP-138-7HabitsSocialContentMarketers_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

Primetime TV and radio host, keynote speaker, best-selling author and global business celebrity Jeffrey Hayzlett joins us today on the Content Marketing Podcast to share some gems of wisdom from his latest book, “Think Big, Act Bigger." To learn more about content marketing, visit our website at resonancecontent.com.

Direct download: 20150827-CMP-137-JeffHayzlett_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

Content Marketing Podcast 136: How to Segment Your B2B Audiences

B2B content marketers can serve many different audiences, and in Episode 136 of the Content Marketing Podcast, we talk about how to meet the needs of those segments while still serving the larger audience. To learn more about content marketing, visit our website at resonancecontent.com.

Direct download: 20150820-CMP-136-SegmentingB2BAudience_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

Content Marketing Podcast 135: Guest Blogging With Mike Fishbein

Ever wonder how to get guest blogging gigs on sites like The Huffington Post and Entrepreneur? Mike Fishbein has been there, done that — a lot — and on Episode 135 of the Content Marketing Podcast, he shares his secrets with us. To learn more about content marketing, visit our website at resonancecontent.com.

Direct download: 20150813-CMP-135-GuestBlogging_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

Content Marketing Podcast 134: Todd Henry Speaks “Louder Than Words"

Creativity expert Todd Henry joins us this week to talk about his new book, Louder Than Words: Harness the Power of Your Authentic Voice. To learn more about content marketing, visit our website at resonancecontent.com.

Direct download: 20150806-CMP-134-ToddHenry_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

Content Marketing Podcast 133: What Mobile Audiences Want

This month is all about the trends that are shaping the future of our work as content marketers, and in Episode 133 of the Content Marketing Podcast, we talk about the rise of the mobile content consumer and what it means for us content marketers. To learn more about content marketing, visit our website at resonancecontent.com.

Direct download: 20150730-CMP-133-WhatMobileAudienceWant_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

Content Marketing Podcast 132: Busted! Top 3 Myths About Promoted Content

This month is all about the trends that are shaping the future of our work as content marketers, and in Episode 132 of the Content Marketing Podcast, we talk about the growing necessity to open our wallets and promote our content. To learn more about content marketing, visit our website at resonancecontent.com.

Direct download: 20150723-CMP-132-MythsPromotedContent_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

Content Marketing Podcast 131: Streaming Video: Passing Fad or Real Opportunity?

This month is all about the trends that are shaping the future of our work as content marketers, and in Episode 131of the Content Marketing Podcast, we talk about the growing popularity of live streaming video and what it means for us content marketers. To learn more about content marketing, visit our website at resonancecontent.com.

Direct download: 20150716-CMP-131-StreamingVideo_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

Content Marketing Podcast 130: Romancing Millennials: The Content Marketer's Guide to Engaging Gen Y

This month is all about the trends that are shaping the future of our work as content marketers, and in Episode 130 of the Content Marketing Podcast, we talk about the rise of Millennials (Gen Y) and how we can better engage this powerful demographic. To learn more about content marketing, visit our website at resonancecontent.com.

Direct download: 20150709-CMP-130-RomancingMillennials_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

Content Marketing Podcast 129: 2015 Midyear Review

n Episode 129 of the Content Marketing Podcast, we celebrate the half-year milestone by looking at some of the most impactful developments from the first six months of 2015. To learn more about content marketing, visit our website at resonancecontent.com.

Direct download: 20150702-CMP-129-2015MidyearReview_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

Content Marketing Podcast 128: Getting Outside Help

In Episode 128 of the Content Marketing Podcast, we talk about the ultimate time management strategy for content marketers: getting outside help. To learn more about content marketing, visit our website at resonancecontent.com.

Direct download: 20150625-CMP-128-GettingOutsideHelp_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

Content Marketing Podcast 127: Getting Things Done for Content Marketers

In Episode 127 of the Content Marketing Podcast, Rachel shares some highlights from her personal favorite time management system, David Allen’s Getting Things Done, and some tips on how it works for content marketers. To learn more about content marketing, visit our website at resonancecontent.com.

Direct download: 20150618-CMP-127-GettingThingsDone_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

Content Marketing Podcast 126: Time Management and Dealing With "Those People"

Ever said to yourself “I could be so much more productive if it weren’t for 'those people?'” In Episode 126 of the Content Marketing Podcast, we share some strategies for minimizing interruptions and taking back control of your schedule. To learn more about content marketing, visit our website at resonancecontent.com.

Direct download: 20150611-CMP-126-DealingWithThosePeople_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

Content Marketing Podcast 125: The Content Marketer's Guide to Overcoming Procrastination

Sure, we content marketers are frequently overloaded, but sometimes we can be our own worst enemies. In Episode 125 of the Content Marketing Podcast, we’ll share some strategies for overcoming the biggest self-sabotage of all: procrastination. To learn more about content marketing, visit our website at resonancecontent.com.

Direct download: 20150604-CMP-125-OvercomingProcrastination_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

Content Marketing Podcast 124: The 4 Keys to Strong SME Relationships

The key to successful collaboration with your subject matter experts (SMEs) is relationship, and in Episode 124 of the Content Marketing Podcast, we’ll share 4 keys to building solid SME relationships that will serve your program for years to come. To learn more about content marketing, visit our website at resonancecontent.com.

Direct download: 20150528-CMP-124-BuildingRelationshipsWithSMEs_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

Content Marketing Podcast 123: How to Create Content with Subject Matter Experts (SMEs) … Without Losing Your Mind

Believe it or not, it is possible to create content in partnership with your subject matter experts (SMEs) in a way that won’t drive you stark-raving mad, and in Episode 123 of the Content Marketing Podcast, we'll show you how. To learn more about content marketing, visit our website at resonancecontent.com.

Direct download: 20150521-CMP-123-CreatingContentWithSMEs_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

Content Marketing Podcast 122: SMEs: The Secret Sauce in Your Content Planning Process

To establish a strong relationship with your subject matter experts (SMEs), you need to involve them early in the content marketing strategy process, and in Episode 122 of the Content Marketing Podcast, we'll show you how. To learn more about content marketing, visit our website at resonancecontent.com.

Direct download: 20150514-CMP-122-PlanningContentWithSMEs_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

Content Marketing Podcast 121: How to Set Your Subject Matter Experts Up for Success

The key to getting subject matter experts (SMEs) to contribute to your content marketing program? Setting them up for success, and in Episode 121 of the Content Marketing Podcast, we'll show you how. To learn more about content marketing, visit our website at resonancecontent.com.

Direct download: 20150507-CMP-121-HowtoSetSMEsUpForSuccess_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

Content Marketing Podcast 120: Leveraging Niche Networks: Oilpro.com's Joseph Triepke

Niche networks are becoming more and more prominent in the content marketing universe, and today we’re pleased to welcome Oilpro.com’s Joseph Triepke to share his insights on this growing trend. To learn more about content marketing, visit our website at http://resonancecontent.com.

Direct download: 20150430-CMP-120-NicheNetworksJosephTriepke_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

Content Marketing Podcast 119: Writing Your Video Script

 

This month we’re all about video content here at the Content Marketing Podcast, and in Episode 119, we talk about how to put together your video script. To learn more about content marketing, visit our website at http://resonancecontent.com.
Direct download: 20150423-CMP-119-WritingYourVideoScript_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

Content Marketing Podcast 118: How to Storyboard Your Video

 

This month we’re all about video content here at the Content Marketing Podcast, and in Episode 118, we talk about why your video might need a storyboard and how to start creating one. To learn more about content marketing, visit our website at http://resonancecontent.com.
Direct download: 20150416-CMP-118-HowtoStoryboardYourVideo_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

Content Marketing Podcast 117: How to Plan Your Video Content

This month we’re all about video content here at the Content Marketing Podcast, and in Episode 117, we share 5 questions to address before you even start to think about the script or storyboard. To learn more about content marketing, visit our website at http://resonancecontent.com.

Direct download: 20150409-CMP-117-HowtoPlanYourVideoContent_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

Content Marketing Podcast 116: Why Video Content?

This month we’re all about video content here at the Content Marketing Podcast, and in Episode 116, we talk about the reasons why video deserves a prominent place in your content marketing program. To learn more about content marketing, please visit our website at http://resonancecontent.com.

Direct download: 20150402-CMP-116-WhyVideoContent_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

Content Marketing Podcast 115: Content Marketer’s Guide to LinkedIn

The month of March is all about social media here at the Content Marketing Podcast, and in Episode 115, we share how content marketers can grow their thought leadership on LinkedIn. To learn more about content marketing, please visit our website at http://resonancecontent.com.

Direct download: 20150326-CMP-115-ContentMarketersGuidetoLinkedIn_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

Content Marketing Podcast 114: Content Marketer’s Guide to Twitter

The month of March is all about social media here at the Content Marketing Podcast, and in Episode 114, we share the “secret sauce" for content that rocks on Twitter. To learn more about content marketing, please visit our website at http://resonancecontent.com.

Direct download: 20150319-CMP-114-ContentMarketersGuidetoTwitter_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

Content Marketing Podcast 113: Content Marketer’s Guide to Facebook

 

This month is all about social media here at the Content Marketing Podcast, and in Episode 113, we're sharing best practices for rocking your content on Facebook. To learn more about content marketing, visit our website at resonancecontent.com.
Direct download: 20150312-CMP-113-ContentMarketersGuidetoFacebook_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

Content Marketing Podcast 112: Content Marketing in Tough Times

In Episode 112 of the Content Marketing Podcast, we talk about why it's critical to keep your content marketing going when times are tough and budgets are tight — and we share some strategies to help get you through those market downturns. To learn more about content marketing, visit our website at resonancecontent.com.

Direct download: 20150305-CMP-112-ContentMarketingInToughTimes_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

Content Marketing Podcast 111: Highlights From the Content Writers’ Bootcamp

In Episode 111 of the Content Marketing Podcast, I’m sharing highlights from our latest webinar, the Content Writers’ Bootcamp. To learn more about content marketing, visit our website at resonancecontent.com.

Direct download: 20150226-CMP-111-HighlightsContentWritersBootcamp_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

In Episode 110 of the Content Marketing Podcast, I’m sharing my answer to the frequently asked question “So, what’s your process for writing content?" To learn more about content marketing, visit our website at resonancecontent.com.

Direct download: 20150219-CMP-110-HowIWrite_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

Content Marketing Podcast 109: 5 Content Writing Tips from The Elements of Style

In Episode 109 of the Content Marketing Podcast, I’m sharing my top 5 gems of wisdom from my all-time favorite resource, The Elements of Style. To learn more about content marketing, visit our website at resonancecontent.com.

Direct download: 20150212-CMP-109-5ContentWritingTipsFromElementsofStyle_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

Content Marketing Podcast 108: The 4 Faces of the Content Marketing Writer

In today’s environment, content marketing writers must possess a vast array of skillsets to be successful. In Episode 108 of the content marketing podcast, we distill those skillsets down to four “faces,” or four perspectives that every content writer must have accessible.To learn more about content marketing, please visit our website at http://resonancecontent.com.

Direct download: 20150205-CMP-108-The4FacesOfTheContentWriter_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

We all know that the B2B sales process is all about educating that prospective customer. In Episode 107 of the content marketing podcast, find out how you can use content to educate prospects at each level of that funnel … and to ensure that you're the obvious choice when they make the decision. To learn more about content marketing, visit our website at resonancecontent.com.

Direct download: 20150129-CMP-107-UsingContentToFuelYourB2BFunnel_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

Content Marketing Podcast 106: Thoughts on Thought Leadership with Mitchell Levy

Thought leadership is the Holy Grail of content marketers, and in Episode 106 of the Content Marketing Podcast, we sit down to get some insights from Thought Leader Architect Mitchell Levy. To learn more about content marketing, please visit our website at resonancecontent.com.

Direct download: 20150122-CMP-106-ThoughtLeadershipMitchellLevy_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

Content Marketing Podcast 105: 5 Surprising Facts About B2B Content Marketing

New data shows a changing landscape for B2B content marketers, and in Episode 105 of the Content Marketing Podcast, we discuss 5 of the most surprising facts from this latest report … plus the action steps to make use of these insights. To learn more about content marketing, please visit our website at resonancecontent.com.

Direct download: 20150115-CMP-105-5SurprisingFactsAboutB2B_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

Content Marketing Podcast 104: Does Content Marketing Really Matter for B2B?

We know content marketing is a slam-dunk for B2C businesses, but is that also the case for a B2B whose client is a corporation? That's the question we tackle in Episode 104 of the Content Marketing Podcast. To learn more about content marketing, please visit our website at resonancecontent.com.

Direct download: 20150108-CMP-104-DoesContentMarketingMatterForB2b_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

Content Marketing Podcast 103: B2B vs B2C Content Marketing: Are They Really That Different?

When it comes to content marketing, B2B and B2C marketers need to have totally different mindsets … or do they? That's the question we tackle in Episode 103 of the Content Marketing Podcast. To learn more about content marketing, please visit our website at resonancecontent.com.

Direct download: 20150101-CMP-103-B2BvsB2CContentMarketing_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

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