Content Marketing Podcast
Content Marketing Podcast 102: Lessons Learned in 2014 … and Trends to Watch in 2015

Jon Buscall of Jontus Media stops by the podcast to review some of the content marketing “lessons learned” from 2014 and give us a peek at trends to watch in the new year. To learn more about content marketing, please visit our website at resonancecontent.com.

Direct download: 20141225-CMP-102-LookingBackLookingAhead_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Now that you’ve wrapped up your 2015 content marketing strategy, it’s time to look beyond your office and see if it needs any final tweaks before you get ready to roll into the new year. To learn more about content marketing, please visit our website at resonancecontent.com.

Direct download: 20141218-CMP-101-StrategyFinalPush_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

CORRECTION: URL for 100th Episode Contest

Sorry, folks — the URL we gave in the podcast for the 100th Episode Gift Card Giveaway contest is incorrect. To enter, please go to resonancecontent.com/100e.

Direct download: CORRECTION_-_URL_For_100th_Episode_Contest.mp3
Category:marketing -- posted at: 7:38pm CDT

Content Marketing Podcast 100: Hitting the Century Mark!

Today we commemorate the 100th episode of the Content Marketing Podcast by reliving some moments from our interviews with some of the thought leaders of our industry. To learn more about content marketing, please visit our website at resonancecontent.com.

Direct download: 20141211-CMP-100-HittingTheCenturyMark_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Today we’re kicking off a new series on "Your 2015 Content Marketing Strategy" by talking about how to gather the ingredients for a strategy to rock the new year. To learn more about content marketing, please visit our website at resonancecontent.com.

Direct download: 20141204-CMP-099-2015StrategyGatheringIngredients_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Today we’re continuing our Storytelling 101 series by talking about Hollywood — specifically, we're looking at how the storytelling secrets of Hollywood screenwriters can take your content marketing to a whole new level. To learn more about content marketing, please visit our website at resonancecontent.com.

Direct download: 20141127-CMP-098-StorytellingSecretsFromHollywood_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 097: Storytelling 101: How NOT to Write a Customer Success Story

Today we’re continuing our Storytelling 101 series by talking about the most popular — and most misunderstood — story that marketers tell: the customer success story. To learn more about content marketing, please visit our website at resonancecontent.com.

Direct download: 20141120-CMP-097-HowNotToWriteACustomerSuccessStory_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 096: Storytelling 101: I Need a Hero!

Today we’re continuing our Storytelling 101 series by talking about the one thing that every content marketing story needs: a hero.To learn more about content marketing, please visit our website at http://resonancecontent.com.

Direct download: 20141113-CMP-096-INeedaHero_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 095: Storytelling 101: Why Storytelling … and Why Now?

Today we’re talking about why brilliant content marketers have always been great at storytelling … and why this lost art is now more important than ever. To learn more about content marketing, please visit our website at http://resonancecontent.com.

Direct download: 20141106-CMP-095-WhyStorytellingWhyNow_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

As Halloween approaches, let's take a look at the "monsters" who can drain the life out of your content ... and how to avoid them. To learn more about content marketing, please visit our website at http://resonancecontent.com.

Direct download: 20141030-CMP-094-BewareTheseContentKillingMonsters_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Today we’re talking about mobile content … specifically, how to tailor your e-newsletters to the needs of mobile users. To learn more about content marketing, please visit our website at http://resonancecontent.com.

Direct download: 20141023-CMP-093-HowToRockTheMobileInbox_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 092: Email and Social Media: Do You Really Need Both?

Today we’re talking about email and social media … and addressing the question of whether you really do need both to have an effective content marketing program. To learn more about content marketing, please visit our website at http://resonancecontent.com.

Direct download: 20141016-CMP-092-EmailSocialDoYouNeedBoth_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 091: How to Steer Clear of Spam Filters

Today we’re continuing our series on e-newsletters with some tips on how to steer clear of those dreaded spam filters. To learn more about content marketing, please visit our website at http://resonancecontent.com.

Direct download: 20141009-CMP-091-HowToSteerClearoftheSpamFilter_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 090: Are E-Newsletters a Thing of the Past … or the Future?

Today we’re talking about whether the tried-and-true e-newsletter is going the way of the dinosaur … or ushering in a new era of email-based content marketing. To learn more about content marketing, please visit our website at http://resonancecontent.com.

Direct download: 20141002-CMP-090-AreENewslettersAThingOfThePast_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 089: How to Set Your Content Team Up for Success

Today we’re talking about how to set your content team up for success — to give them what they need to help you realize the benefits of a powerful content marketing program. To learn more about content marketing, please visit our website at http://resonancecontent.com.

Direct download: 20140925-CMP-089-SettingYourContentTeamUpForSuccess_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 088: Content Outsourcing Beyond the Written Word

Today we’re talking about 10 types of professionals — other than writers — to whom you can outsource certain aspects of your content creation process. To learn more about content marketing, please visit our website at http://resonancecontent.com.

Direct download: 20140918-CMP-088-ContentOutsourcingBeyondtheWrittenWord_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 087: Top 10 Reasons to Consider Outsourcing Your Content Marketing

Not sure if content outsourcing is right for you? In today’s episode, we’ve got 10 reasons why you might want to consider partnering with a content marketing agency. To learn more about content marketing, please visit our website at http://resonancecontent.com.

Direct download: 20140911-CMP-087-10ReasonstoConsiderOutsourcing_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Today we’re chatting with author coach Kevin Tumlinson on the benefits of adding a book to your content marketing mix and how to get started creating one of our own. To learn more about content marketing, visit our website at http://resonancecontent.com.

Direct download: 20140904-CMP-086-KevinTumlinson_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 085: 10 Secrets to Successful Guest Blogging

Guest blogging is not only alive and well — it’s a great opportunity to broaden your audience. Join us on today’s show to learn 10 secrets to leveraging this tried-and-true practice for expanding your circle of influence. To learn more about content marketing, visit our website at http://resonancecontent.com.

Direct download: 20140828-CMP-085-10SecretstoSuccessfulGuestBlogging_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Today we’re sharing the seven habits that make the most successful bloggers the very best at what they do — and how you can tap into their secrets to unlock your own greatness. To learn more about content marketing, visit our website at http://resonancecontent.com.

Direct download: 20140821-CMP-084-7HabitsofHighlySuccessfulBloggers_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 083: Finding Your Voice as a Blogger

Today we’re talking about why defining and embracing your own unique voice is the key to blogging success … and how to figure out exactly what that voice is. To learn more about content marketing, visit our website at resonancecontent.com.

Direct download: 20140814-CMP-083-FindingYourVoice_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 082: What the Heck Should I Blog About?

Today we’re tackling the #1 question I hear from would-be business bloggers: “What the heck should I blog about?” To learn more about content marketing, visit our website at http://resonancecontent.com.

Direct download: 20140807-CMP-082-WhatToBlogAbout_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

How to decide if outsourcing is right for your content marketing, how to find the right partner, and how to work with them to ensure your mutual success. To learn more about content marketing, visit our website at http://resonancecontent.com.

Direct download: 20140731-CMP-081-SecretstoSuccessfulOutsourcing_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 080: Social Content Marketing with Guest Andy Detweiler

Andy Detweiler of B2B Content Engine stops by the podcast to talk about how his company’s new online tool powers social content marketing. To learn more about content marketing, visit our website at http://resonancecontent.com.

Direct download: 20140724-CMP-080-SocialConentMarketingAndyDetweiler_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 079: Jim Kukral on “Go Direct!"

Author, entrepreneur and highly sought-after speaker Jim Kukral stops by the podcast to chat about his latest book, Go Direct! The Content Creator’s Guide to Eliminating the Middleman and Avoiding the Gatekeepers. To learn more about content marketing, visit our website at http://resonancecontent.com.

Direct download: 20140717-CMP-079-GoDirectInterviewWithJimKukral_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 078: The Human Side of Storytelling

In today’s episode of the Content Marketing Podcast, you’ll learn why the most successful stories aren’t about data, ideas, or concepts — they’re about people. To learn more about content marketing, visit our website at http://resonancecontent.com.

Direct download: 20140710-CMP-078-TheHumanSideOfStorytelling_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 077: Why Storytelling?

Storytelling has become a huge buzzword in content marketing circles, but does it really make a difference? Find out the 5 reasons why the answer is undoubtedly “Yes!" To learn more about content marketing, visit our website at http://resonancecontent.com.

Direct download: 20140703-CMP-077-WhyStorytelling_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 076: How the World Sees You: An Interview with Sally Hogshead

How does the world see you? Sally Hogshead’s latest book, How the World Sees You: Discover Your Highest Value Through the Science of Fascination, offers some answers to that question, and she was kind enough to stop by the podcast and talk about how it relates to our work as content marketers. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140626-CMP-076-HowTheWorldSeesYouSallyHogshead_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

We're taking a break this week, but we're making up for it with a terrific offer just for our podcast listeners!

Direct download: 20140619-special-offer-for-listeners.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 075: How to Promote Your Event With Content Marketing

Got an event coming up this fall? Now's the time to start promoting it through your content marketing venues, and today we'll show you how. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140614-CMP-075-PromotingEventsWithContentMarketing_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 074: Content Marketing on LinkedIn: An Interview with JD Gershbein

Today we’re chatting with JD Gershbein, "The LinkedIn Catalyst" and CEO of Owlish Communications, about recent changes that are turning LinkedIn into a powerful content marketing platform. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140605-CMP-074-ContentMarketingOnLinkedIn_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Don’t let these common misconceptions stop you from adding video to your content marketing program. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140529-CMP-073-BustedMythsAroundVideoContent_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 072: Content Marketing for Coaches: An Interview with Shontaye Hawkins

Get the scoop on content marketing for coaches with our special interview guest, Shontaye Hawkins of Emergence Success Solutions and host of the upcoming training series Profit Is the New Black. To sign up for Shontaye's free Profit Is the New Black Summer Training Series, go to http://emergencesuccess.com/smartsuccess/summer-training-series.

Direct download: 20140522-CMP-072-ContentMarketingForCoaches_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 071: How Fascinating Is Your Content? Part 8: Putting It All Together

Today we're wrapping up our series based on Sally Hogshead's groundbreaking marketing book Fascinate: Your 7 Triggers to Persuasion and Captivation. In Episode 71, we talk about how content marketers can create a “fascination strategy” to use their primary fascination triggers to their greatest advantage. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140515-CMP-071-HowFascinatingIsYourContent8PutItAllTogether_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 070: How Fascinating Is Your Content? Part 7: Trust

We're continuing our brand-new series based on Sally Hogshead's groundbreaking marketing book Fascinate: Your 7 Triggers to Persuasion and Captivation. Today we talk about how content marketers can access the seventh and final fascination trigger: Trust. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140508-CMP-070-HowFascinatingIsYourContent7Trust_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 069: How Fascinating Is Your Content? Part 6: Vice

We're continuing our brand-new series based on Sally Hogshead's groundbreaking marketing book Fascinate: Your 7 Triggers to Persuasion and Captivation. Today we talk about how content marketers can access the sixth of the seven fascination triggers: Vice. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140501-CMP-069-HowFascinatingIsYourContent6Vice_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 068: How Fascinating Is Your Content? Part 5: Power

We're continuing our brand-new series based on Sally Hogshead's groundbreaking marketing book Fascinate: Your 7 Triggers to Persuasion and Captivation. Today we talk about how content marketers can access the fifth of the seven fascination triggers: Power. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140424-CMP-068-HowFascinatingIsYourContent5Power_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 067: How Fascinating Is Your Content? Part 4: Prestige

We're continuing our brand-new series based on Sally Hogshead's groundbreaking marketing book Fascinate: Your 7 Triggers to Persuasion and Captivation. Today we talk about how content marketers can access the fourth of the seven fascination triggers: Prestige. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140417-CMP-067-HowFascinatingIsYourContent4Prestige_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 066: How Fascinating Is Your Content? Part 3: Alarm

We're continuing our brand-new series based on Sally Hogshead's groundbreaking marketing book Fascinate: Your 7 Triggers to Persuasion and Captivation. Today we talk about how content marketers can access the third of her seven fascination triggers: Alarm. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140410-CMP-066-HowFascinatingIsYourContent3Alarm_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 065: How Fascinating Is Your Content? Part 2: Mystique

We're continuing our brand-new series based on Sally Hogshead's groundbreaking marketing book Fascinate: Your 7 Triggers to Persuasion and Captivation. Today we talk about how content marketers can access the second of her seven fascination triggers: Mystique. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140403-CMP-065-HowFascinatingIsYourContent2Mystique_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 064: How Fascinating Is Your Content? Part 1: Lust

We're continuing our new series based on Sally Hogshead's groundbreaking marketing book Fascinate: Your 7 Triggers to Persuasion and Captivation. Today we talk about how content marketers can access the first of her seven fascination triggers: Lust. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140327-CMP-064-HowFascinatingIsYourContent1Lust_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 063: How Fascinating Is Your Content?: Intro

Kicking off our brand-new eight-part series based on Sally Hogshead's groundbreaking marketing book Fascinate: Your 7 Triggers to Persuasion and Captivation. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140320-CMP-063-HowFascinatingIsYourContentIntro_orig.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 062: Becoming a Niche Ninja: An Interview with Beth Buelow of The Introvert Entrepreneur

A great content marketing program starts with finding, understanding, and serving your niche, and few are doing that better than Episode 62's interview guest, Beth Buelow of The Introvert Entrepreneur. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140313-CMP-062-BethBuelow_final.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 061: Avoiding "The Friend Zone"

No, "friend-zoning" isn't just for the dating world -- it happens to us content marketers every single day, and in Episode 61 of the Content Marketing Podcast, we'll show you how to avoid it. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140306-CMP-061-AvoidingTheFriendZone_final.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 060: Taking Off the Publisher Hat: Inviting Contribution and Conversation

As content marketers, sometimes we need to take off our "publisher hats" and invite the audience in as partners in our content creation processes -- and in Episode 60 of the Content Marketing Podcast, we'll show you how. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140227-CMP-060-InvitingContributionandConversation_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Content Marketing Podcast 059: How to Brand Your Content … and Why You Really Need To

Want to keep your audience engaging with you again and again? Create a strong brand for your content and make sure everything you do aligns with it. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140220-CMP-059-BrandingYourContent_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Yes, the 7 Deadly Sins are all too alive and well in the content marketing world — find out how to avoid them and stay on the road to heavenly content success. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140213-CMP-058-7DeadlySinsOfContentMarketing_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT

Attorney Travis Crabtree of EMediaLaw.com shares his expertise on some of the most pressing legal issues around content marketing and social media. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.


How adding a personal touch to your interactions can go a long way in building rapport with the people in your audience. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140130-CMP-056-ThePowerOfAPersonalTouch_FINAL.mp3
Category:marketing -- posted at: 1:00am CDT

How the premise of Malcolm Gladwell's latest book, David and Goliath, can turn things around for organizations who think they have no business being content marketers. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140123-CMP-055-WhatsInYourSlingshot_FINAL.mp3
Category:marketing -- posted at: 1:00am CDT

How to balance the need for authenticity and the need for professionalism in all the content you publish, especially when it comes to social media. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140116-CMP-054-BalancingBeingProfessionalWithBeingReal_FINAL.mp3
Category:marketing -- posted at: 1:00am CDT

Celebrating our first "podiversary" with the story of how the Content Marketing Podcast began and reflections on all the last 12 months have taught us. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140109-CMP-053-Reflectionson1YrinPodcasting_FINAL.mp3
Category:marketing -- posted at: 1:00am CDT

Predictions, schmedictions -- this is the time to polish up your content marketing strategy and make sure it's up to the challenge of meeting your audience's needs in this shiny new year. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20140102-CMP-052-StartingtheNewYearOffRight_FINAL.mp3
Category:marketing -- posted at: 1:00am CDT

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