Content Marketing Podcast

In Episode 16 of the Content Marketing Podcast, we kick off a new series, Why Content Marketing Works, with a discussion of Robert Cialdini's first "weapon of influence": reciprocity. To learn more, visit our blog at http://resonancecontent.com/blog.

Direct download: 20130425-CMP-016-Influence1Reciprocation_FINAL.mp3
Category:marketing -- posted at: 11:00pm CDT

In Episode 15 of the Content Marketing Podcast, we tackle the issue of thought leadership: just what is it, and why should we content marketers care? To learn more, visit our blog at http://resonancecontent.com/blog

Direct download: 20130418-CMP-015-ThoughtLeadership_FINAL.mp3
Category:marketing -- posted at: 11:00pm CDT

In Episode 14 of the Content Marketing Podcast, we talk to social media expert and published author Shelley Roth about how writing and publishing a book can take your content marketing to the next level. To learn more, visit our blog at http://resonancecontent.com/blog.

Direct download: 20130411-CMP-014-WritingABook_FINAL.mp3
Category:marketing -- posted at: 11:00pm CDT

In Episode 13 of the Content Marketing Podcast, we review the book The Marketer's Guide to SlideShare, written by Todd Wheatland and published by the Content Marketing Institute.

Direct download: 20130404-CMP-013-MarketersGuidetoSlideShare_FINAL.mp3
Category:marketing -- posted at: 11:00pm CDT

1