Content Marketing Podcast

A "two for the price of one" podcast, featuring discussions of (1) Facebook's recent algorithm update and its implications for content marketers, and (2) how to use this "down week" to evaluate your 2013 content marketing efforts in preparation for the new year. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20131226-CMP-051-FacebookShenanigansand2013Wrapup_FINAL.mp3
Category:marketing -- posted at: 1:00am CST

No time to create that awesome holiday gift for your content audience? Never fear: there's still time to do something memorable that they'll really enjoy! To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20131219-CMP-050-5LastMinuteContentGiftIdeas_FINAL.mp3
Category:marketing -- posted at: 1:00am CST

Find out how you can breathe some life into your content by playing around with the context — specifically, by introducing some incongruity. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20131212-CMP-049-FunWithContextIncongruity_FINAL.mp3
Category:marketing -- posted at: 1:00am CST

Jim Squires of Tickle Branding joins us to talk about the importance of naming in branding our content in Episode 48 of the Content Marketing Podcast. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20131205-CMP-048-WhatsInaName_FINAL.mp3
Category:marketing -- posted at: 1:00am CST

Find out how making your content more personal can have a dramatic effect on your results in Episode 47 of the Content Marketing Podcast. To learn more about content marketing, visit our blog at resonancecontent.com/blog.

Direct download: 20131128-CMP-047-EmbracingthePeopleFactor_FINAL.mp3
Category:marketing -- posted at: 1:00am CST

Learn how to use the DiSC profiling system to better tailor your content to your audience. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20131121-CMP-046-UsingDiSC_FINAL.mp3
Category:marketing -- posted at: 1:00am CST

We're talking storytelling with Catherine Carr, VP Marketing & Chief Inspiration Officer of Haiku Deck, in Episode 45 of the Content Marketing Podcast. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20131114-CMP-045-CatherineCarr_FINAL.mp3
Category:marketing -- posted at: 1:00am CST

Gary Vaynerchuk stops by to talk about his latest book, "Jab, Jab, Jab, Right Hook," in Episode 44 of the Content Marketing Podcast. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20131107-CMP-044-GaryVaynerchuk_FINAL.mp3
Category:marketing -- posted at: 1:00am CST

We're talking about the difference between content and copy -- and why it's critical for marketers to understand that distinction -- in Episode 43 of the Content Marketing Podcast. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20131031-CMP-043-DifferenceBetweenContentandCopy_FINAL.mp3
Category:marketing -- posted at: 1:00am CST

We're talking about how to build the powerful team that will enable you to reach your content marketing goals in Episode 42 of the Content Marketing Podcast. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20131024-CMP-042-BuildingYourContentMarketingTeam_FINAL.mp3
Category:marketing -- posted at: 1:00am CST

We're helping our friends in Corporate America make the case for content marketing to the boss in Episode 41 of the Content Marketing Podcast. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20131017-CMP-041-HowtoSellYourBossonContentMarketing_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

In Episode 40 of the Content Marketing Podcast, we step away from the Web and talk about some offline opportunities for getting your content out to your audience. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20131010-CMP-040-DoesItAllHavetoBeOnline_FINAL.mp3
Category:marketing -- posted at: 1:00am CST

In Episode 39 of the Content Marketing Podcast, special guest Joe Pulizzi of the Content Marketing Institute stops by to talk about his latest book, Epic Content Marketing. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20131003-CMP-039-JoePulizzi_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

Todd Henry of The Accidental Creative stops by to discuss his new book, Die Empty, in Episode 38 of the Content Marketing Podcast. To learn more about content marketing, visit our blog at http://www.resonancecontent.com/blog

Direct download: 20130926-CMP-038-ToddHenry_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

In Episode 37 of the Content Marketing Podcast, we're busting some of the biggest myths surrounding the "holy grail" of viral content. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20130919-CMP-037-MythsofViralContent_FINAL.mp3
Category:marketing -- posted at: 11:00pm CST

In Episode 36 of the Content Marketing Podcast, we're talking about two big blocks that all content marketers deal with: fatigue and discouragement. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20130912-CMP-036-FatigueDiscouragement_FINAL.mp3
Category:marketing -- posted at: 1:00am CST

In Episode 35 of the Content Marketing Podcast, we're talking about how to deal with feedback: comments on your blog, posts on your Facebook Page, emails about your latest white paper, etc. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20130905-CMP-035-Feedback_FINAL.mp3
Category:marketing -- posted at: 1:00am CST

In Episode 34 of the Content Marketing Podcast, we talk about how to work development of those meatier content deliverables -- ebooks, white papers, e-courses, webinars, etc. -- into your day-to-day content marketing strategy. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20130829-CMP-034-LongFormContent_FINAL.mp3
Category:marketing -- posted at: 4:00am CST

In Episode 33 of the Content Marketing Podcast, we share 10 best practices for writing effective online content and offering your readers the best possible experience. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20130822-CMP-033-BestPracticesOnlineWriting_FINAL.mp3
Category:marketing -- posted at: 2:00am CST

In Episode 32 of the Content Marketing Podcast, we're delighted to welcome special guest Pamela Muldoon of the Content Marketing 360 Podcast. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20130815-CMP-032-PamelaMuldoon_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

In Episode 31 of the Content Marketing Podcast, we share 10 tips to help our fellow content marketing consultants grow their businesses. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20130808-CMP-031-GrowingYourCMBiz_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

In Episode 30 of the Content Marketing Podcast, we sit down with Jay Baer to talk about his new book, Youtility. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20130802-CMP-030-JayBaer_FINAL.mp3
Category:marketing -- posted at: 3:47pm CST

My sincerest apologies for the technical glitch we had earlier with today's episode; it has since been fixed and re-uploaded. Also, an exclusive tip about our interview for next week's podcast -- gonna be a good one!

Direct download: 20130725-goober-alert.mp3
Category:general -- posted at: 1:52pm CST

In Episode 29 of the Content Marketing Podcast, Ryan Hanley of the Content Warfare Podcast shares his insights on content marketing for the insurance industry, online video, scoring killer podcast interviews, and much more. To learn more, visit our blog at http://resonancecontent.com/blog.

Direct download: 20130725-CMP-029-RyanHanley_FINAL.mp3
Category:marketing -- posted at: 9:33am CST

In Episode 28 of the Content Marketing Podcast, we tackle a major buzzword in marketing circles: authenticity. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20130718-CMP-028-Authenticity_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

In Episode 27 of the Content Marketing Podcast, we talk to Tom George, CEO of the popular content curation site Internet Billboards. For more information about content marketing, visit our blog at resonancecontent.com/blog.

Direct download: 20130711-CMP-027-WhatIsContentCuration_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

In Episode 26 of the Content Marketing Podcast, we offer 10 to-do's that you can tackle during a summer slowdown to amp up your content marketing. Also, Project Beagle Promotion continues; to offer your suggestion for Hermione the Beagle's new title, visit http://bit.ly/promotehermione. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20130704-CMP-026-ContentToDosForASummerSlowdown_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

In Episode 25 of the Content Marketing Podcast, we talk about all those pesky numbers that haunt the dreams of the staunchest content marketer … and how to keep them in perspective. To learn more, visit our blog at http://resonancecontent.com/blog.

Direct download: 20130627-CMP-025-StopObsessingOverNumbers_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

In Episode 24 of the Content Marketing Podcast, we're talking SEO with experts Chris Burres and Charles Lewis of E-Webstyle. To learn more about content marketing, please visit our blog at resonancecontent.com/blog.

Direct download: 20130620-CMP-024-ContentMarketingandSEO_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

In Episode 23 of the Content Marketing Podcast, we talk with Tony Wright of Wright IMC on his team's latest white paper, "Should Your Brand Take a Stand?" To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20130613-CMP-023-ShouldYourBrandTakeAStand_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

In Episode 22 of the Content Marketing Podcast, I tell the story of how I came to do what I do and how Resonance Content Marketing came to exist. To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20130606-CMP-022-TheStoryofResonance_FINAL.mp3
Category:marketing -- posted at: 12:00am CST

In Episode 21 of the Content Marketing Podcast, we conclude the Why Content Marketing Works series by discussing the principle of scarcity. To learn more, visit our blog at http://resonancecontent.com/blog.

Direct download: 20130530-CMP-021-Influence6Scarcity_FINAL.mp3
Category:marketing -- posted at: 11:00pm CST

In Episode 20 of the Content Marketing Podcast, we continue the Why Content Marketing Works series by discussing the principle of authority. To learn more, visit our blog at http://resonancecontent.com/blog.

Direct download: 20130523-CMP-020-Influence5Authority_FINAL.mp3
Category:marketing -- posted at: 11:00pm CST

In Episode 19 of the Content Marketing Podcast, we continue the Why Content Marketing Works series by discussing the principle of liking. To learn more, visit our blog at http://resonancecontent.com/blog.

Direct download: 20130516-CMP-019-Influence4Liking_FINAL.mp3
Category:marketing -- posted at: 11:00pm CST

In episode 18 of the Content Marketing Podcast, we continue the Why Content Marketing Works series by discussing the principle of social proof. To learn more, visit our blog at http://resonancecontent.com/blog.

Direct download: 20130509-CMP-018-Influence3SocialProof_FINAL.mp3
Category:marketing -- posted at: 11:00pm CST

In Episode 17 of the Content Marketing Podcast, we continue the Why Content Marketing Works series by discussing the principle of consistency. To learn more, visit our blog at http://resonancecontent.com/blog.

Direct download: 20130502-CMP-017-Influence2Consistency_FINAL.mp3
Category:marketing -- posted at: 11:00pm CST

In Episode 16 of the Content Marketing Podcast, we kick off a new series, Why Content Marketing Works, with a discussion of Robert Cialdini's first "weapon of influence": reciprocity. To learn more, visit our blog at http://resonancecontent.com/blog.

Direct download: 20130425-CMP-016-Influence1Reciprocation_FINAL.mp3
Category:marketing -- posted at: 11:00pm CST

In Episode 15 of the Content Marketing Podcast, we tackle the issue of thought leadership: just what is it, and why should we content marketers care? To learn more, visit our blog at http://resonancecontent.com/blog

Direct download: 20130418-CMP-015-ThoughtLeadership_FINAL.mp3
Category:marketing -- posted at: 11:00pm CST

In Episode 14 of the Content Marketing Podcast, we talk to social media expert and published author Shelley Roth about how writing and publishing a book can take your content marketing to the next level. To learn more, visit our blog at http://resonancecontent.com/blog.

Direct download: 20130411-CMP-014-WritingABook_FINAL.mp3
Category:marketing -- posted at: 11:00pm CST

In Episode 13 of the Content Marketing Podcast, we review the book The Marketer's Guide to SlideShare, written by Todd Wheatland and published by the Content Marketing Institute.

Direct download: 20130404-CMP-013-MarketersGuidetoSlideShare_FINAL.mp3
Category:marketing -- posted at: 11:00pm CST

In Episode 12 of the Content Marketing Podcast, we take a close look at a term that's sparking a lot of conversations around the marketing community: Narrowcasting.

To learn more, visit our blog at http://resonancecontent.com/blog

Direct download: 20130328-CMP-012-WhatIsNarrowcasting_FINAL.mp3
Category:marketing -- posted at: 11:00pm CST

In Episode 11 of the Content Marketing Podcast, we address the often-asked question "Isn't engaging in content marketing like giving away the store?" To learn more, visit our blog at http://resonancecontent.com/blog.

Direct download: 20130321-CMP-011-GivingItAllAway_FINAL.mp3
Category:marketing -- posted at: 11:00pm CST

In Episode 10 of the Content Marketing Podcast, we address what has come to be known as "The Crap Factor" and how it affects us content marketers.

To learn more, visit our blog at http://resonancecontent.com/blog

Direct download: 20130314-CMP-010-TheCrapFactor.mp3
Category:marketing -- posted at: 11:00pm CST

In Episode 9 of the Content Marketing Podcast, we conclude our Content Marketing 101 series by showing you how to deliver your content, measure your results, and revisit your strategy for continuous improvement.

To learn more, visit our blog at http://resonancecontent.com/blog

Direct download: 20130307-CMP-009-CM101Pt6ExecuteMeasureRevise.mp3
Category:marketing -- posted at: 8:28pm CST

In Episode 8 of the Content Marketing Podcast, we continue our Content Marketing 101 series by showing you how to build a solid content marketing strategy.

To learn more, visit our blog at http://resonancecontent.com/blog

Direct download: 20130228-CMP-008-CM101Pt5BuildYourStrategy.mp3
Category:marketing -- posted at: 11:00pm CST

In Episode 7 of the Content Marketing Podcast, we continue our Content Marketing 101 series with a discussion of how to choose the right delivery methods for your content.

To learn more, visit our blog at http://resonancecontent.com/blog.

Direct download: 20130221-CMP-007-CM101Pt4ChooseYourDeliveryMethods.mp3
Category:marketing -- posted at: 11:00pm CST

In Episode 6 of the Content Marketing Podcast, we continue our Content Marketing 101 series with a discussion of how to choose the media for your message: text, audio, video, or interactive.

To learn more, visit our blog at http://resonancecontent.com/blog.

Direct download: 20130214-CMP-006-CM101Pt3ChooseYourMedia.mp3
Category:marketing -- posted at: 11:00pm CST

In Episode 5 of the Content Marketing Podcast, we continue our Content Marketing 101 series with a rundown of the sources avaialble to you.

To learn more, visit our blog at http://resonancecontent.com/blog.

Direct download: 20130207-CMP-005-CM101Pt2KnowYourContentSources.mp3
Category:marketing -- posted at: 11:00pm CST

In Episode 4 of the Content Marketing Podcast, our "Content Marketing 101" series kicks off with the key to a solid foundation for your content marketing strategy: knowing your customers.

To learn more, visit our blog at http://resonancecontent.com/

Direct download: 20130131-CMP-004-CM101Pt1KnowYourCustomers.mp3
Category:marketing -- posted at: 11:00pm CST

In Episode 3 of the Content Marketing Podcast, Rachel Parker answers the question "If content marketing is the future, then is traditional marketing dead?"

To learn more, visit our blog at http://resonancecontent.com/blog.

Direct download: 20130124-CMP-003-IsTraditionalMarketingDead.mp3
Category:marketing -- posted at: 1:09pm CST

In Episode 2 of the Content Marketing Podcast, Rachel Parker answers the question "If content marketing is nothing new, why is it all of a sudden such a big deal?"

To learn more, visit our blog at http://resonancecontent.com/blog.

Direct download: 20130117-CMP-002-WhyContentMarketing.mp3
Category:marketing -- posted at: 2:35pm CST

Content marketing isn't just a buzzword -- it's the key to connecting with today's hard-to-reach consumer. In Episode 1, Rachel Parker explains what content marketing is … and what it isn't.

To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.

Direct download: 20130110-CMP-001-WhatIsContentMarketing.mp3
Category:marketing -- posted at: 1:46pm CST

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