Content Marketing Podcast
Content Marketing Podcast 143: Is Your B2B Content Chasing the C-Suite?

Sometimes B2B marketers get so focused on reaching C-Suite audiences that it's tempting to build our content marketing strategies around them. In Episode 143 of the Content Marketing Podcast, we'll talk about why this may not always be the best approach — and what to do instead. To learn more about content marketing, visit resonancecontent.com.

Direct download: 20151008-CMP-143-ChasingTheElusiveCSuite_FINAL.mp3
Category:marketing -- posted at: 12:00am CDT