Content Marketing Podcast
Content Marketing Podcast 189: To Outsource or Not to Outsource: An excerpt from my new book, The Content Marketing Coach

Today we’re sharing some insights from my new book, The Content Marketing Coach, in helping you tackle the question “to outsource or not to outsource?” Remember to pre-order your copy at contentmarketingcoachbook.com!

Direct download: 20160825-CMP-189-ToOutsourceOrNotToOutsource.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 188: Building Your Strategy: An excerpt from my new book, The Content Marketing Coach

Today we’re sharing some insights from my new book, The Content Marketing Coach: Everything You Need to Get in the Game ... and WIN, with a look at the process of creating your content marketing strategy. Remember to pre-order your copy at contentmarketingcoachbook.com!

Direct download: 20160818-CMP-188-BuildingYourStrategy.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 187: The Content Marketing-SEO Connection: An excerpt from my new book, The Content Marketing Coach

Today we’re sharing some insights from my new book, The Content Marketing Coach, and exploring the vital but often confusing connection between content marketing and SEO. Remember to pre-order your copy at contentmarketingcoachbook.com!

Direct download: 20160811-CMP-187-TheSEOConnection.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 186: Why Content Marketing … and Why Now? An excerpt from my new book, The Content Marketing Coach

My new book, The Content Marketing Coach, is finally here, and today we’re sharing some insights from the book to answer the question “why content marketing … and why now?” Remember to pre-order your copy at contentmarketingcoachbook.com!

Direct download: 20160804-CMP-186-WhyContentMarketingAndWhyNow.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 185: Do You Need a Content Librarian?

You’ve built up quite a content library … now who’s going to manage it? Enter the content librarian, and in Episode 185 of the content marketing podcast, we’ll show you what to look for in this vital team member. Remember to sign up for your weekly content marketing tip email at resonancetips.com!

Direct download: 20160728-CMP-185-DoYouNeedAContentLibrarian.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 184: Why You Need a Midyear Content Review … and How to Do It Right

Last week we revisited your audience, and in Episode 184 of the Content Marketing Podcast, we take a look at your content from the last six months, how it performed, and how you can use those insights to rock the rest of 2016. Remember to sign up for your weekly quick-tip email at resonancetips.com!

Direct download: 20160721-CMP-184-MidyearContentReview.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 183: Secrets to Powerhouse Audience Surveys

As we revisit our 2016 strategies, this is a terrific time to revisit your audience, and in Episode 183 of the Content Marketing Podcast, we share the secrets to creating and executing effective audience surveys. Remember to sign up for your weekly quick-tip email at resonancetips.com!

Direct download: 20160714-CMP-183-PowerhouseAudienceSurveys.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 182: 5 Tools for Spying on Your Competitors

With 2016 halfway over, it’s time to freshen up that strategy, and in Episode 182 of the Content Marketing Podcast, we’ll share 5 tools to help you get up to speed on what your competitors have been up to. Remember to sign up for your weekly quick-tip email at resonancetips.com!

Direct download: 20160707-CMP-182-SpyingOnCompetitors.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 181: Healthcare Content Marketing Spotlight: Working With Doctors

In Episode 181 of the Content Marketing Podcast, we wrap up our month-long focus on healthcare by sharing my top 5 tips on working with doctors in creating your content. Remember to sign up for your weekly quick-tip email at resonancetips.com!

Direct download: 20160630-CMP-181-HealthcareWorkingWithDoctors.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 180: Healthcare Content Marketing Spotlight: Patient Stories

For healthcare organizations, a well-written patient story can be one of your most valuable content marketing assets, and in Episode 180 of the Content Marketing Podcast, we’ll share our 7-step process for creating patient stories that resonate. Remember to sign up for your weekly quick-tip email at resonancetips.com!

Direct download: 20160623-CMP-180-HealthcarePatientStories.mp3
Category:marketing -- posted at: 1:00am CDT