Content Marketing Podcast

As we develop personas to inform and inspire our content marketing, we find there are five categories, or “pillars,” that form the foundation of every powerful persona's profile; check out today's episode to find out what those pillars are. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170323-CMP-219-5PillarsOfPowerfulPersonas.mp3
Category:marketing -- posted at: 1:00am CDT

Today we’re looking at the renewed interest in good writing across the content marketing universe … and sharing how we can up our writing game in every piece we publish. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170316-CMP-218-IsGoodWritingMakingAComeback.mp3
Category:marketing -- posted at: 1:00am CDT

In today's overcrowded content marketing universe, online authority is more important than ever, and today we're sharing seven ways to boost yours. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170309-CMP-217-7WaysToBoostYourOnlineAuthority.mp3
Category:marketing -- posted at: 1:00am CDT

One of our most popular guests, Frank Danna, returns to the Content Marketing Podcast to get us up to speed on Snapchat, Instagram Stories, and how “social media marketers" are ruining social media. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170302-CMP-216-FrankDannaSnapchatInstagram.mp3
Category:marketing -- posted at: 1:00am CDT

February is the month of love … and sadly, sometimes that love grows cold. Yes, I’m talking about the Content Marketing Breakup. Today we look at the top 10 reasons why people unsubscribe from newsletters, unfollow on social media, and start ignoring blog posts -- and how we can avoid those missteps. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170223-CMP-215-WhyPeopleBreakUpWithContentMarketing.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 214: Why Our Romance with Email is On Again in 2017

As organic reach craters on social media, our on-again-off-again love affair with email content is back on again. Let's take a few minutes to get caught up. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170216-CMP-214-WhatsUpWithEmailIn2017.mp3
Category:marketing -- posted at: 1:00am CDT

As the organic reach of our pages on Facebook, LinkedIn and other social networks dwindles down to near nothing, is it time to rethink our strategy? In today’s episode, we look at just how bad the “Reachpocalypse" is … and what we can do about it. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170209-CMP-213-IsOrganicReachDead.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 212: New Research on Millennials and Social Media in 2017

Today we analyze the latest research on Millennials and their changing social media habits — and what it means for your own social media strategy. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170202-CMP-212-NewResearchMillennialsSocialMedia.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 211: Is Carvana the Ultimate Testimony to the Power of Content?

Today we're talking about the latest phenomenon in the auto retail industry — Carvana — and why its sales model is a testimony to the power of content. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Direct download: 20170126-CMP-211-IsCarvanaTestimonyToPowerOfContent.mp3
Category:marketing -- posted at: 1:00am CDT

Content Marketing Podcast 210: Why I Cut My Blogging Schedule in Half
In today’s episode, we’ll discuss how a major shift in the content marketing world has compelled me to cut my blogging schedule in half. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.
Direct download: 20170119-CMP-210-WhyICutMyBloggingScheduleInHalf.mp3
Category:marketing -- posted at: 1:00am CDT